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Marketing analyst (m/f/d)

Düsseldorf
LeasingMarkt.de
Marketing Analyst
Inserat online seit: 13 Juni
Beschreibung

AutoScout24 is on a mission to revolutionize marketing through data and analytics. We are looking for a motivated Marketing Data Analyst (m/f/d) to join our team in Düsseldorf. In this role, you will take ownership of our marketing analytics framework, focusing on AutoScout24 Germany, including LeasingMarkt.de, with a primary emphasis on optimizing the efficiency and ROI of our multi-channel marketing funnel. You will work closely with the AS24 Consumer Analytics team and the LeasingMarkt.de Marketing team, helping to make data-driven decisions that drive success. This is the ideal opportunity for someone passionate about both marketing and analytics, eager to make a measurable impact. What you will do: Design scalable data models and pipelines within our Data Lake to integrate and manage marketing data across channels. Build and automate dashboards and alerts that provide clear, actionable insights into user acquisition and marketing performance. Empower marketing teams through curated data sources and self-service analytics, enabling fast, data-informed decisions. Collaborate closely with online, app, and offline marketing teams to optimize campaigns, media - buying and budget allocation. Collaborate closely with management teams to support executive-level reporting and ongoing performance monitoring. Partner with analysts to interpret performance across platforms ( e.g. Google Analytics, Adjust, Meta, Google Ads, Microsoft Ads, Criteo, etc. ) and turn data into strategy. Work with tracking experts to ensure robust data accuracy via UTMs and consistent campaign naming. Lead exploratory analytics projects—from new KPI development and A/B testing to incrementality studies and attribution models. What you will bring: 2 years in marketing analytics, ideally in a B2C or marketplace environment. Strong SQL skills and experience with modern data stacks (Airflow, dbt, Redshift/Snowflake/ BigQuery ). Proficiency with BI tools (e.g., Tableau, Quicksight ) and a keen eye for effective data storytelling. Knowledge of MMPs (e.g., Ad just, Ap p sFlyer ), Google Analytics, and key ad platforms (Google, Meta, Criteo). A strategic mindset with the ability to simplify complex data for technical and business audiences alike. Experience working independently and leading cross-functional analytics initiatives. Fluency in English. BONUS: Experience with Amazon Quicksight and GTM What we offer: An experienced, friendly team with flat hierarchies and open communication Two days of remote work per week and flexible working hours 30 days of vacation Christmas and New Year's Eve off Option for “workation” Modern office in the heart of Düsseldorf Muesli, fruit, and drinks included, including a portafilter machine Games corner (PlayStation, Switch, table tennis) Company pension plan, job bike, corporate benefits, and much more https://www.leasingmarkt.de/karriere

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