Overview
As the Head of Brand Experiential (m/w/d) for Genesis Motor Europe, you will be responsible for shaping and executing the experience of the brand across the region. Overseeing a team, it will develop and implement marketing activities to further its reputation of being audacious, progressive, and distinctly Korean.
Responsibilities
* Translate brand DNA into best-in-class digital experiences that reinforce the Genesis vision.
* Develop and execute a holistic digital brand strategy that supports brand positioning, storytelling, and growth, utilizing digital marketing strategies such as social media influencing and E-Mail campaigns.
* Oversee a team to manage the planning of digital marketing campaigns, from concept and budgeting through to content creation and execution.
* Coordinate with Global HQ and regional stakeholder teams to launch new concepts and campaigns.
* Oversee all Genesis regional event briefs and creative presentations, from production to execution.
* Champion a seamless luxury customer journey across digital and physical environments.
* Manage regional media strategy, working with internal stakeholders and external agencies to deliver an effective media presence across the region.
* Ensure the brand’s digital presence delivers a premium, coherent, and immersive experience.
Qualifications
* Bachelor's Degree in Marketing or equivalent
* 15+ years of professional experience, with 5+ within a team management position in a similar function
* Thorough understanding of automotive marketing processes and operations
* Experience in luxury brand management, including VIP management and public relations
* Experience in social media marketing strategy management, including influencer marketing
* Understanding of digital Marketing KPI management and data analysis
* Strong in Microsoft Office (Excel, Power BI)
We offer
* A competitive salary and benefits package
* Flexible working hours and a hybrid working policy
* Continued learning and professional development
* Car sharing and lease mobility program
* Complimentary daily lunch at our canteen and subsidized breakfast options
* Complimentary fitness facility and the opportunity to join various sporting clubs
* Highly international working environment
Profile
* Seniority level: Mid-Senior level
* Employment type: Full-time
* Job function: Art/Creative and Marketing
* Industries: Motor Vehicle Manufacturing
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