Your role
You will take ownership of the day-to-day management and optimization of our french SEA strategy and budget, working in close partnership with the Head of Performance & Growth.
You will be a key strategic partner, working hands-on at the intersection of data, user intent, and technology to drive meaningful growth.
* Execute and optimize the full-funnel Paid Search strategy for the French market, including Search, Shopping, and Performance Max, with a primary focus on driving new customer acquisition at an efficient CPA
* Manage and deploy a sizable annual budget across multiple campaign types, making data-driven decisions to scale spend effectively and hit ambitious growth targets
* Manage a complex account architecture on Google Ads and Microsoft Ads, mastering a structure of campaigns types like Performance Max, Shopping, and Search as well as features like Smart Bidding, Lift Testing, New Customer bidding, and Dynamic Search Ads
* Manage and optimize large-scale, feed-based Shopping campaigns, utilizing sophisticated audience and product segmentation to maximize relevance and return
* Apply your expert knowledge of French SEA best practices to analyze keyword, ad copy and landing pages performance, while maintaining high standards across all international accounts. You support a rigorous testing framework to identify winning tactics
* Dive deep into performance data to understand trends, reporting on the specificities of the french market to leadership and adapting the strategy accordingly
* Collaborate with SEO, the French Country team, and creative teams to ensure a holistic search strategy and optimal landing page experience
Your profile
* 3-4+ years of hands-on experience in e-commerce performance marketing, with a strong focus on SEA (Google Ads is essential), specifically for French customers
* A proven track record of managing and scaling an SEA strategy for the french market across multiple channels
* While you have deep expertise in Google Ads - Search & Shopping -, you have hands-on experience with at least one other major SEA platform, such as Microsoft Ads
* A highly analytical and data-driven mindset
* Experience with tools like GA4 and Google Ads Editor as well as data visualizations tools like Tableau, Clarisights, or Google Looker
* Strong experience with feed-based advertising, product catalogues (GMC), and the specific challenges and opportunities of a large D2C e-commerce business
* You understand features like conversion lift and incrementality testing, including their insights, practical applications, and limitations in driving actionable performance decisions
* A genuine passion for performance marketing, with a constant desire to test, learn, and grow your skills
* Fluency in English & French is required
What we offer
* An appealing discount on all of our products – from essential oils to vitamins & nutrients
* We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
* The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
* We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad
* Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
* You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
* Inviting office spaces with access to plenty of organic teas and superfoods from around the world
* We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day
Contact
Apply with your CV and cover letter.Sarah Schubert