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Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.
About the team and the role:
This role sits in the eBay EU Brand team, you will be responsible for managing and delivering our editorial social activations and social native campaigns across categories for the German market.
What you will accomplish:
1. Responsible for the development and implementation of our DE social editorial strategy across categories in partnership with social lead. Ensuring strategy is aligned with overall business goals and more particular marketing and brand objectives and RTBs.
2. Responsible for developing and crafting all social editorial content across platforms (Meta, TikTok, Pinterest) in close collaboration with agency partners, including social editorial influencer activations. Briefing and creating content to support varying levels of category needs and business objectives.
3. Support on delivering social native campaigns within cross-functional teams (brand/ communications etc.), including activations across big 3 (UK/DE/US).
4. Coordinating paid media (boosting) strategy across evergreen and strategic campaigns, owning paid boosting of always-on content and supporting social lead / paid media specialist and agencies on strategic campaign planning
5. Working closely with social platforms (Meta, TikTok, Twitter, Snapchat etc), making eBay the go-to brand partner for testing new ad formats and betas
6. Community engagement - lead agency partners in building and cultivating online communities around eBay’s various social handles, encouraging engagement and interaction.
7. Reporting - monitor and analyze performance of campaigns, providing regular reports and insights to optimize strategies and campaign performance together with media agency partners.
8. Collaboration - work closely with cross-functional teams (business units/ media team/ PR/ Onsite etc.) to ensure a cohesive approach.
What you will bring:
9. Minimum of 3-4 years of experience in social media & influencer marketing for brands and/or agencies with profound expertise in developing social media campaigns as well as social editorial activations.
10. Previous work with creative or media agencies - confident in briefing, coordinating & managing deliverables.
11. Strong understanding of social media and relevant KPIs across platforms, keeping on top of emerging trends, tech and ad products, ensuring we are at the forefront of innovation and testing.
12. Strong project management and organizational skills; able to juggle multiple workstreams and timelines.
13. Clear communicator who thrives in cross-functional setups and fast-paced environments.
14. German language skills at native level, additionally strong proficiency in English.
15. Ability to attend our Office in Dreilinden for 3 out of 5 work days.
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Additional Details
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at. We will make every effort to respond to your request for accommodation as soon as possible. View our to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.
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