About Us
Rooted in craftsmanship and tradition, our company has been creating premium mountain shoes for generations. With deep ties to alpine culture and a passion for the outdoors, we blend heritage with innovation to deliver products that perform in the most demanding environments. As we continue to grow, we’re looking for a Trade Marketing Specialist who shares our love for the outdoors and our commitment to excellence.
What You'll Do
As our Trade Marketing Specialist, you will serve as the bridge between our sales team, retail partners, and brand marketing. Your mission is to elevate the brand at the point of sale while driving engagement and visibility across key customer channels.
Your responsibilities will include:
* Acting as the go-to contact for retailers and sales teams on marketing initiatives
* Developing and executing advertising materials for POS across seasonal campaigns and daily operations
* Creating innovative sales promotion concepts and POS activation tools
* Designing customer-specific marketing strategies and supporting sales teams with promotional plans
* Collaborating on annual marketing and activation plans for key accounts
* Managing cross-channel brand communication with retail partners and key accounts
* Driving the digitization of B2B sales and marketing tools: virtual brand worlds, toolkits, training materials, and POS content
* Ensuring brand-consistent and compelling product presentations at retail
* Leading the concept and continuous improvement of national trade show booths and event spaces
Who You Are
* University degree in Marketing, Business, Communication, or similar field
* First hands-on experience in trade marketing, retail marketing, or within the sporting goods/outdoor industry
* Bonus if you have past retail or in-store experience
* Passion for the outdoors and an affinity for sports and outdoor culture
* Proficient in Microsoft Office and comfortable with Adobe Creative Suite (Illustrator, InDesign, Photoshop) is a plus
* Fluent in German (C1) and proficient in English (B2)
* Energetic team player with a proactive “can-do” mindset
* Structured and self-driven with a strategic and creative approach to problem-solving
What We Offer
* A role within a heritage brand that values tradition, quality, and outdoor passion
* Subsidised company pension program (BaV).
* An international work environment where initiatives are cherished.
* Marvellous colleagues that share a passion for the outdoors and sustainability.
* Subsidised EGYM Wellpass membership with access to over 10.000 fitness studios and sports facilities across Germany for 25 Euro per month.
* Possibility to lease a Job-bike with Eurorad for a value up to 10.000,00 Euro.
Join the trek
Please apply through our career page in English. We review applications on a continuous basis and sometimes our posts close early due to so many all-star applicants - so apply right now!
Hanwag celebrates diversity and is committed to continually striving to create and grow a diverse and inclusive workplace for all employees. We provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We aim to facilitate a safe, fair and kind work environment where all feel welcome and can thrive.