Eltrona is undergoing a strategic transformation following its acquisition by Liberty Global.
The company operates a hybrid fibre-coax network providing high-speed broadband to over 80% of Luxembourgish households and enterprises.
Our mission is to become a leading alternative Internet provider, doubling market share in the medium term.
We are seeking an experienced Product Marketing Strategist to lead Digital and Customer Value Proposition activities.
* Develop Customer Value Propositions:
* Design innovative feature-driven propositions that meet customer needs.
* Implement the proposition roadmap with key stakeholders.
* Manage pricing and promotional strategies.
* Define compelling pricing offers and promotions.
* Develop Digital Journeys and Platforms:
* Collaborate with our agency to manage digital interfaces.
* Enhance digital sales and care journeys for optimal customer experience.
* Develop a comprehensive digital marketing plan for maximum results.
* Lead digital practices and maturity across teams.