Senior Growth Marketing Analyst Remote The Performance Marketing Team is responsible for the direct marketing channels SEA, Paid Social, Affiliate, Programmatic, and SEO. The team is thus centrally involved in the growth strategy and continuously contributes to new customer business. The team's goal is to raise awareness of the businesses products and convince potential customers along the funnel. Your future tasks You will be the data-driven sparring partner in the performance marketing team and support strategic decisions with well-founded analyses across various channels (e.g., SEA, paid social, email, SEO). You will create and automate reports and dashboards (e.g., in Excel, Power BI, Cognos, or Tableau) and monitor key marketing KPIs - from traffic and CPA to retention rates * You prepare complex data in such a way that it becomes understandable as clear and actionable stories for marketing and management teams You actively drive the expansion and continuous optimization of our tracking setup (GA4, GTM, etc.) Based on funnel analyses, you identify growth levers along the entire customer journey * You will contribute your analytical expertise to forecasts, budget planning, and the further development of attribution models Competitive analysis and market observation are also part of your responsibilities Impressive - Your knowledge and experience You have professional experience in marketing analytics or data science - ideally in a B2C or e-commerce environment You are proficient in Excel, SQL, Python, and SPSS and have experience with large, structured, and unstructured data sets Google Analytics 4, Google Tag Manager, attribution models, and modern tracking setups are familiar territory for you You have already worked extensively with BI tools such as Tableau or Power BI and have a keen eye for data visualization Excellent communication skills in German and fluent written and spoken