JOB DESCRIPTION
Responsibilities:
1. Support lead generation by executing a range of marketing activities across digital and event channels
2. Create and adapt copy and creative for social media, email, and paid campaigns based on briefs
3. Ensure messaging clearly communicates customer benefits for Gilbarco Veeder-Root and Invenco products
4. Coordinate with Digital Marketing colleagues to set up, monitor, and optimize paid and organic campaigns
5. Verify tagging, tracking, and reporting are in place, and propose tactical adjustments based on performance data
6. Manage placement of paid and owned content in relevant industry channels and coordinate with agencies or publishers as needed
7. Work with commercial colleagues to produce distributor communications, including email campaigns and webinars, and hand over qualified leads
8. Support the coordination of marketing campaigns and events, ensuring activities align with messaging, timing, and audience needs
9. Coordinate with the Regional Marketing Manager on event and supplier selection, as well as briefs, timelines, and budgets
10. Monitor market and competitor activity in assigned regions and maintain campaign documentation, calendars, and performance dashboards
Qualifications:
11. Bachelor’s degree in Marketing or Event Management
12. Proven experience in marketing content creation, including compelling copy for email and social media
13. Experience managing agency and vendor relationships, especially for the production of marketing materials
14. Experience planning and delivering events, trade shows, conferences, and webinars
15. Fluency in English and German; additional European languages, especially Spanish or French, are an advantage
16. Experience with channel marketing, demand generation, and account-based marketing concepts
17. Working knowledge of marketing technologies and collaboration tools such as CRM, social media management platforms
18. Experience in an international industrial B2B environment, with the ability to support marketing campaigns and travel across Europe approximately 20–25% of the time
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WHO IS VONTIER
Vontier (NYSE: VNT) is a global technology company powering the way the world moves. We empower businesses in the transport sector to adapt to a fast-changing landscape by uniting productivity, automation and multi-energy technologies.