Overview We’re hiring for a Global Media Effectiveness Director as part of iProspect Global, based in Munich (part time hybrid option). Role Overview As a Global Media Effectiveness Director, you will be accountable for the delivery of media measurement strategies that guide performance optimization and organizational learning. This role requires a proven ability to shape learning agendas, experimentation initiatives, build business cases for media investment and drive adoption across global and regional teams. You will partner cross-functionally to champion innovation in measurement, ensure methodological rigor, and lead the integration of insights into marketing and media planning cycles. This is a highly visible and strategic role, ideal for a seasoned professional ready to lead transformation in a fast-paced environment. Responsibilities Lead the development and implementation of global effectiveness frameworks aligned to full-funnel KPIs—from brand awareness and engagement to pipeline impact and customer value. Shape and operationalize strategic learning agendas that prioritize measurement questions tied to business outcomes, and influence annual testing plans accordingly. Build compelling methodologies to create business cases for recommended media investment Oversee performance synthesis across digital and offline channels to derive strategic insights and optimization recommendations. Drive adoption of measurement best practices across regional and local teams through capability-building, governance models, and change enablement support. Partner with clients, partners, platform specialists and data science teams to design and deploy rigorous measurement techniques—including A/B testing, geo-experiments, MMM, and brand lift studies. Collaborate with data and technology teams to ensure the integration and adoption of effectiveness tools within dentsu’s operating system Stay at the forefront of media measurement innovation, bringing thought leadership on evolving methodologies, new partnership opportunities, privacy implications, and performance frameworks. Lead and support a small team of direct and indirect team members. Qualifications Significant experience in media effectiveness, marketing analytics, or data strategy within a global agency, consultancy, or client-side environment. Deep understanding of media performance metrics across the entire marketing funnel and their connection to commercial outcomes (e.g., CAC, LTV, ROAS, NPS, brand equity). Proven success in leading multi-market measurement transformation initiatives and driving stakeholder alignment across global organizations. Strong strategic thinking and storytelling capabilities—able to translate complex datasets into clear business narratives and influence senior stakeholders. Demonstrated experience with change management, capability building, and scaling measurement maturity across diverse teams and geographies. Experience with tools such as SQL, Power BI, LookerStudio, Tableau, and statistical software (e.g., R, Python) is a strong advantage. Strong knowledge of platforms such as GA4, DV360, Nielsen, Meta Ads Manager, and advanced measurement methodologies. Exceptional communication, facilitation, and leadership skills with a collaborative, solutions-oriented mindset. Additional Information Global Reach with Local Expertise: Join a network that spans 145 countries, with over 70,000 talented employees. Collaborate with bright minds worldwide and gain insights from diverse industries and markets. Innovation at Our Core: For over 120 years, we have been pushing boundaries to connect brands with their audiences through cutting-edge technology, creativity, and transformative solutions. Commitment to Impact: We focus on driving meaningful outcomes for our clients and their communities, whether through increasing revenue, influencing behavior change, or fostering positive organizational culture. Collaborative Network: Work alongside six global brands all united in delivering highly integrated and scaled transformation solutions. Ready to join the team? Shape your unique career and reach your full potential. Apply now and join us in transforming the future together. At dentsu, Diversity, Equity, and Inclusion (DEI) is central to our vision: "To be at the forefront of people-centered transformations that shape society." We cherish the unique talents and perspectives of all individuals, welcoming applicants regardless of gender, gender identity, nationality, religion, ethnicity, cultural background, sexual orientation, age, physical or mental ability. By embracing diverse perspectives, we create meaningful change and sustainable growth for our people, clients, and society. Our hiring decisions are guided by qualifications and role-specific requirements, ensuring a workplace free from discrimination and harassment. Location: München - Leopoldstrasse 150 Brand: Global Iprospect Time Type: Full time Contract Type: Permanent Seniority level Director Employment type Full-time Job function Marketing and Sales Industries Advertising Services We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr