Project Management Specialist - Sales Enablement & Strategic Campaign Manager (f/m/d) Join us at CARIAD, a leading automotive software company of the Volkswagen Group. We are looking for a marketing professional who develops and manages campaign strategies to empower our sales organization and fuel e-commerce growth. What You Will Do Define buying center profiles, lead generation logic, and acquisition strategies based on customer needs, market trends, and business priorities. Create and maintain sales storytelling concepts, product bundles, value propositions, and training materials that enhance the effectiveness of sales and account teams. Drive digital sales enablement by supporting the setup and optimization of e-commerce campaigns, tools, and customer journeys that convert leads into online revenue. Work closely with Marketing, Sales, and Product teams to develop cohesive enablement assets including presentations, pitches, and landing page concepts ensuring consistency across all channels. Design and deliver sales enablement training sessions, workshops, and onboarding materials to ensure adoption and consistent use of campaign assets. Track and analyze campaign performance and e-commerce metrics, translating insights into actionable improvements for future campaigns and enablement strategies. Who You Are 7+ years of experience in Marketing, Growth, Sales Enablement, or Campaign Management. Background in B2B or digital/SaaS environments with a focus on customer acquisition or e-commerce. Strong understanding of campaign planning, lead generation, and buying behavior. Ability to create sales narratives, value propositions, and enablement materials. Familiar with digital marketing and e-commerce concepts, customer journeys, conversion principles, and the use of e-commerce platforms or digital sales tools. Strong analytical skills to evaluate campaign results and derive improvements. Proficiency with common marketing and sales tools (CRM, automation, analytics). Excellent communication and presentation skills. Customer‑centric with a focus on clarity and impact. Experience delivering trainings or workshops. Structured, hands‑on, and solution‑oriented. Fluent in German and English. NICE TO KNOW Remote work options. Temporary work from abroad in selected countries. Flextime / optional working hours. Company pension plan. Annual professional development. Sabbatical option up to 6 months. 30 days paid + 10 days unpaid leave. Possibility for VW Group car leasing. Questions about the candidate journey? Contact us: careers@cariad.technology. Seniority level Mid‑Senior level Employment type Full‑time Job function Project Management and Information Technology Industries Software Development At CARIAD, we embrace individuality and diversity because we believe our differences make us stronger. We actively seek to build teams with a variety of backgrounds, perspectives, and experiences. Our goal is to create an environment where everyone feels valued and empowered to contribute. If you need assistance with your application due to a disability, please reach out to us at careers@cariad.technology – we are happy to support you. Get notified about new Project Management Specialist jobs in Munich, Bavaria, Germany. #J-18808-Ljbffr