The Market Research Analyst will lead both external and internal research initiatives. Externally, the role focuses on conducting in-depth industry, competitor, and pricing studies. Internally, the analyst will perform systematic business analysis, providing insightful conclusions and actionable recommendations to support business development, product direction, and strategic decision-making.
Key Responsibilities
1. Analysis & Insights
* Develop a deep understanding of business operations and data models.
* Provide timely and accurate data-driven insights and strategic recommendations to business lines.
* Suggest optimization directions and strategies proactively, based on business performance analysis.
2. Reporting & Trend Analysis
* Produce regular and ad-hoc reports to monitor both external market environments and internal business performance.
* Identify valuable product/service trends, supporting product roadmaps, sales, operations, and user growth strategies.
* Deliver insights through dashboards, reports, and presentations for decision-making.
3. Industry & Market Research
* Conduct continuous and in-depth research on the logistics and supply chain industry.
* Closely monitor competitors and industry developments, evaluate market dynamics, and assess risks and opportunities.
* Support executive-level decision-making by providing timely intelligence on industry trends and competitor strategies.
4. Cross-functional Collaboration
* Work with sales, operations, and business development teams to align research findings with commercial objectives.
* Translate complex data insights into actionable strategies for stakeholders.
Key Requirements
Education & Experience
* Bachelor’s degree in Business, Economics, Logistics, Supply Chain, or related field (Master’s preferred).
* At least 2 years of experience in market research, data analysis, or consulting, preferably within logistics, transportation, or supply chain sectors.
Skills & Competencies
* Strong proficiency in quantitative and qualitative research methods.
* Solid understanding of logistics, freight forwarding, warehousing, and supply chain operations.
* Advanced data analysis skills (Excel, SQL, Power BI, Tableau, or equivalent).
* Excellent ability to synthesize complex data into clear insights.
* Strong communication and presentation skills for senior stakeholders.
* Bilingual capability (English + German) is highly preferred.
Key Performance Indicators (KPIs)
* Accuracy, depth, and timeliness of market and business analysis.
* Quality and impact of insight reports delivered to business teams.
* Contribution of research outputs to product, sales, and operational strategies.
* Responsiveness to industry and competitor developments.