Purpose
Drive industry-leading sell-in readiness for adidas, establishing global standards for seasonal go-to-market approaches as well as driving consistent execution across all Global Business Units and Markets. Functionally lead BU CTC Heads.
Lead horizontal Merchandising Foundation to provide expertise and a brand voice for Merchandising. Lead Brand Collection and quantitative market seasonal input (MSI).
Key Accountabilities
Merchandising/ Horizontal Product Initiatives
* Define and lead foundational Merchandising topics for adidas and provide expertise to the business, closely collaborating with the Merchandising Teams across adidas Business Units
* Lead and secure seasonal quantitative Market Seasonal Input template and deliverables
* Own the strategy of the globally mandated channelized range (Brand Collection), drive consistent execution of it within the overall merchandising framework to deliver a meaningful and commercially viable global brand footprint, and track execution in markets and channels
* Lead Merchandising contribution incl. workstream leads of selected Board/ Brand initiatives (e.g. Digital Creation End-to-End, ecom Push)
* Lead consumer pricing strategies, methodologies, architecture and foundation for the brand, including Value-Based Pricing/ Value-Based Creation, price band structure across BUs and markets, price point matrixes for key currencies, and others. Secure consistent application across BUs and Markets
* (Drive harmonization and optimization of our brand range segmentation strategies and processes, aligned with and linked to Omnichannel Segmentation, collaborating closely with business partners in Global Sales, BUs and Markets) [pending]
* Steer the enhancement/ standardizing of all systems, tools and analytics from a Merchandising/ Range Management perspective, working with Brand Demand Management and Global IT
Go-to-Market Excellence
* Develop “GTM Playbook” for the brand across Concept-to-Consumer teams across BUs and Markets, incl. an integrated and value-driven, consumer focused GTM Milestone concept
* Drive exceptional level of seasonal sell-in readiness to customers and consumers by re-engineering purpose and content of key milestones and setting standards for delivery of Virtual Handover, GBC/GMM, and Market Sales Launches
* Drive future version of GBC/GMM events and concept of “adidas Consumer Center Showrooming” template for the world (focus 3 key markets) incl. role of Digital, Merchandising, and customer-facing elements. Develop effective communication, planning and sell-in tool and “packs” for these events
* Lead holistic Omnichannel Calendar Planning and execution and ensure it drives brand and commercial objectives for the adidas company. Drive seasonal x-category plan during input, planning and creation phases and define toolkit requirements.
* Deliver seasonal Brand Handover as brand strategic plan to the Brand Directors
* Provide Functional CTC leadership
* Functional leadership to and operational management of BU CTC Heads network towards shared priorities; drive high level of market and BU engagement in monthly/ ad hoc calls and workshops with all relevant stakeholders to maximize collaboration, alignment, common milestone tracking and coordinated execution of agreed action
* Orchestration of key topics with Market CTC Heads
* Operational orchestration support of Market Brand Director network for SVP Marketing
* Collaborate closely with business partners in global functions (BUs, MOPS,…) and Markets
People Management
* Functionally lead BU CTC Heads, drive joint prioritization of initiatives and accountability to horizontal brand priorities
* Functionally lead Market CTC Heads, drive joint prioritization of initiatives and accountability to horizontal brand priorities
* Drive GTM, Merchandising and Pricing excellence through exceptional display of the adidas Leadership Framework and influencing skills
* Lead a highly engaged team
* Provide the platform for long-term, cross-functional careers. Promote a high-performance culture, take ownership of talent management for the unit, mentor talents across the organization
Knowledge, Skills and Capabilities
* Strategic and holistic thinker
* Personal impact through exceptional collaboration and influencing skills
* Strong business acumen
* Leading through vision and values
* Strong analytical skills; extensive range management, merchandising, and retail expertise helpful
* Fluent in English
Qualifications
1. University degree in business, ideally with marketing and sales focus or equivalent professional experience
2. 12-15 years experience in relevant areas
3. 10-12 years leadership experience
4. Proven track record of managing business, transformation initiatives, and teams