Head of Digital Marketing (f/m/d)
At Prewave, we are dedicated to making a positive impact on the world. Our innovative AI solutions help businesses identify and predict global supply chain risks. Our aim is to make supply chains more resilient, transparent and sustainable. By doing this we help companies to ensure fair working conditions, eliminate child labour, reduce waste and promote sustainable practices across global supply chains.
Trusted by global industry leaders: BMW, Kärcher, Hilti, PwC, Porsche. Our supply chain superintelligence helps navigate complex supply chain challenges, ensuring operational integrity and enhancing market leadership.
About the job
As Head of Digital Marketing (f/m/d), you will take the lead in scaling Prewave’s digital customer acquisition engine across the entire funnel - from awareness to conversion. You will define and execute our performance marketing strategy, drive website and SEO initiatives, and build a robust experimentation and analytics framework.
What you’ll do
* Own and develop Prewave’s digital marketing strategy across paid media (search, social, display, retargeting), SEO, and website optimization
* Design and execute scalable, growth-driven campaigns to generate B2B leads and meet pipeline, MQL/SQL targets
* Define and manage the digital marketing budget, ensuring strong cost‑efficiency, CAC, LTV, and overall ROI
* Build and lead a structured experimentation roadmap (A/B testing, creative testing, landing page CRO)
* Collaborate with Product Marketing, Content, Sales, and Operations to align campaigns with messaging, personas, funnel stages and backend processes
* Define KPIs and reporting structures, establish dashboards, implement marketing attribution models, and ensure scalable marketing operations processes and tooling
* Drive SEO, organic traffic strategy, and website performance in collaboration with product and content teams
* Manage and develop external agencies or freelancers where needed (SEM, creatives, CRO)
* Mentor a small but high-performing team while contributing hands‑on as needed
About you
* 8+ years in B2B digital/performance marketing, ideally in SaaS or tech scale‑ups
* Proven track record of leading and developing high‑performing marketing teams
* Strong experience managing budgets across Google Ads, LinkedIn, Meta, programmatic, and remarketing platforms
* Deep understanding of full‑funnel marketing, attribution models, conversion metrics, CAC, LTV, ROI reporting
* Proficient in marketing tools like HubSpot, Google Analytics and other relevant MarTech solutions
* Track record of measurable pipeline contribution through scalable growth initiatives
* Strong analytical mindset with a passion for testing, optimisation, and constant iteration
* Experience with marketing in complex or technical B2B environments is a strong plus
* Exceptional collaboration and stakeholder management skills with ability to align cross‑functional teams
* Fluency in English and German
* Valid work permit for Germany
Prewave as a workplace
* Competitive compensation tailored to your qualifications and the role
* Inclusive and supportive environment celebrating diversity and fostering belonging
* Work‑life balance with flexible hours and options for working from home
What our employees love
* Celebrate your birthday – extra vacation day
* Health and wellness initiatives: Eversports partnership, mental health support, shiatsu sessions, health check‑ups
* Training and development: company‑wide German and soft‑skills training, personal growth plan
* Engaging team events: cheese tastings, ping‑pong tournaments, company dinners, seasonal celebrations
* Office snacks and fruits available all day
* Your device of choice – Windows, macOS, or Linux
Seniority level
* Mid‑Senior level
Employment type
* Full‑time
Job function
* Marketing, Advertising, and Management
Industries
* Software Development and IT Services and IT Consulting
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