The big picture: Axios is looking for a visionary, data-driven, and creative marketing leader to drive growth, shape product positioning, and elevate the Axios brand.The role: The Director of Growth & Marketing will lead the strategy and execution behind how people discover Axios, engage with our products, and stay loyal over time. This includes ownership of newsletter acquisition, retention, and LTV — as well as lifecycle marketing, paid media, product marketing, and brand.Why it matters: This role is central to Axios’s business and mission. You’ll turn audience insights, performance data, and brand storytelling into a unified marketing strategy that drives reach, engagement, and long-term value. Your work will shape how audiences discover Axios, experience our products, and deepen their relationship with our brand.What you’ll do:Full-funnel marketing strategyOwn the full-funnel marketing strategy, spanning audience acquisition, retention, product marketing, and lifetime value growth.Translate market trends and audience insights into actionable brand and performance campaigns.Oversee the growth marketing budget leading pacing, forecasting, and strategic investment decisions across paid, brand and vendor relationships to maximize impact and ROI.Lead and develop a team of 2+ performance marketers, providing guidance, mentorship, and regular feedback to foster a culture of innovation and continuous improvement.Acquisition & Conversion StrategyLead full-funnel campaigns across email, paid media, on-site, experiential, and partnerships, designed to drive subscriber growth and deepen audience engagement.Oversee creative development to ensure messaging is clear, consistent, and optimized for performance across channelsOwn go-to-market strategy for new newsletters and product launches, partnering with editorial and product to drive acquisition, share results, and optimize future rolloutsDrive landing page testing and conversion optimization leading A/B and multivariate testing, collaborate with product teams on UX improvements, and shape a roadmap that increases conversion rates and accelerates growthLead registration wall strategy — manage vendor partnerships, testing, and optimization efforts to convert anonymous visitors into known subscribers and expand the top of the funnelRetention, Engagement & Lifecycle MarketingLead the lifecycle strategy across onboarding, re-engagement, and win-back campaigns that build habits and deepen subscriber relationshipsOversee churn reduction and list health through targeted segmentation, engagement campaigns, and retention strategiesIdentify and drive high-value actions (HVAs) that correlate with retention and increase subscriber engagementOptimize for LTV by testing messaging, timing, and channel mix to extend subscriber lifespansCollaborate with product, data, and editorial teams to enhance the subscriber experience and reduce friction across touchpointsData, insights & performancePartner Data Insights and product teams to measure, analyze, and optimize marketing performance across the full funnelAdvance Axios’s first- and third-party data strategies, including tagging, capture, and utilization across platformsImprove self-serve tools and dashboards that enable faster decision-making and performance visibility for the Growth & Marketing teamWhat You’ll Bring8+ years of experience in performance, growth, or product marketing, with deep expertise in B2C or DTC funnels across paid, lifecycle, and owned channelsAt least 5 years of experience managing high-performing teams, with a strong focus on mentorship, talent development, and collaborationProven success driving growth and retention in a recurring revenue or newsletter-based business modelDemonstrated ability to lead cross-functional initiatives and align marketing strategy with product, editorial, and business objectivesStrong analytical and quantitative skills, with comfort in experimentation, segmentation, reporting, and translating insights into actionStrategic mindset with the flexibility to pivot quickly in a fast-paced environment, balancing near-term performance with long-term brand valueDirect oversight of multi-million dollar marketing budgets, with accountability for pacing, planning, and performanceA mission-driven approach, entrepreneurial energy, and a passion for building marketing systems that scaleCompensation:Starting salary for this role is in the range of $105,000–$125,000 and is dependent on numerous factors, including but not limited to location, work experience, and skills. This range does not include other compensation and benefits. Axios' compensation philosophy takes into account cost of labor differentials across the country. Because this is a remote-optional job posting, this salary range takes into account all possible locations within the United States, but candidates will only be eligible for the salary range for their location.What Axios brings to the table besides salary:401(k) with employer matchRobust PPO and High Deductible health insurance options on the Blue Cross Blue Shield networkEmployer Health Savings Account (HSA) contribution for the high deductible health plan optionDental and vision coveragePrimary caregiver 12-week paid leaveGenerous vacation policy, plus holidaysOne mental health day per quarterAnnual learning and development stipend$100 monthly work-from-home stipendTele-mental health services through HeadspaceOneMedical membership, including tele-health servicesPersonal health advocacy resources through HealthAdvocateInclusive fertility, hormonal health and family forming benefits through Carrot FertilityAccess to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergenciesIncreased work flexibility for parents and caretakersVirtual company-sponsored social eventsA strong and positive work environmentA commitment to an open, inclusive, and diverse work cultureEqual Opportunity Employer StatementAxios is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios makes hiring decisions based solely on qualifications, merit, and business needs at the time. #J-18808-Ljbffr