About Vesync
Vesync is a fast-growing home appliance company behind the brands COSORI, Levoit, and Etekcity. Across Europe, we help millions of households cook healthier, breathe cleaner and live more comfortably through beautifully designed, tech-enabled products.
The Role
The Consumer Insight Manager EU is responsible for turning data about our consumers, shoppers and markets into sharp, actionable insights for product development, go-to-market (GTM) and brand building across Europe.
You will design and run research, consolidate data from multiple sources (e.g. surveys, panels, e-commerce data, reviews), and translate findings into clear recommendations for:
* Product Development (Air Fryer, Air Purifier, Vacuum, Coffee etc.)
* EU Marketing & IMC teams
* Local country teams (DE, FR, ES, IT, UK, PL)
* Global HQ (US & China)
Key Responsibilities
1. Insight Strategy & Ownership
* Develop and own the EU Consumer Insight roadmap aligned with business priorities and category strategies.
* Define key questions, hypotheses and learning agendas for EU: Who are our core personas? What are their needs, barriers, triggers and usage occasions?
* Build and maintain a central insight library (reports, presentations, dashboards) for all EU markets and categories.
2. Research & Data Management
* Plan, execute and manage quantitative and qualitative research (U&A studies, concept tests, product tests, pricing, message tests, shopper research, brand trackers, NPS, etc.).
* Select and manage external research agencies; define briefs, methodologies, and ensure quality of deliverables.
* Develop dashboards and standard reports that are easy to use for marketing, product and sales teams.
3. Consumer Personas & Segmentation
* Create and continuously update EU consumer segments and personas.
* Translate personas into clear implications for product features, messaging, content, and channel strategies.
* Ensure personas are adopted and used by Marketing, Product, GTM and local country teams in their daily work.
4. Support for Product Development & Innovation
* Work closely with the Product Development teams (EU & global) to ensure new products are grounded in consumer needs and validated at key milestones.
* Provide insight-based input on: problem statements, feature prioritization, design choices, naming and positioning.
* Design and analyze concept & product tests to optimize offerings before launch.
5. Support for Go-to-Market & Brand Building
* Partner with EU Marketing & country IMC managers to evaluate campaign and launch performance, including brand, traffic, engagement and conversion metrics.
* Run pre- and post-campaign measurements to understand what worked, for whom and why, and feed learnings into future campaigns.
* Provide insight-based recommendations for claims, KSPs, packaging, content and channel mix.
6. Cross-Functional Collaboration & Stakeholder Management
* Act as the central insight partner for EU stakeholders: Marketing, Sales, Product, E-commerce, and local country teams.
* Align with HQ insight/analytics teams to leverage global tools and share EU learnings.
* Present insights in a clear, compelling narrative (storytelling with data) to senior stakeholders and leadership.
Profile & Experience
Must-Haves
* 5+ years of experience in consumer insights, market research or analytics, ideally in FMCG, consumer electronics, or D2C/e-commerce.
* Strong experience with both quantitative and qualitative research methods (design, execution, analysis, reporting).
* Proven track record of turning data into recommendations that influenced product, marketing or commercial decisions.
* Solid understanding of e-commerce and digital ecosystems (DTC websites, Amazon, social media, online reviews).
* Excellent skills in Excel/Sheets and presentation tools (PowerPoint/Keynote); experience with BI tools (e.g. Power BI, Tableau, Looker) is a plus.
* Fluent English (working language); German is a strong plus, additional European languages are an advantage.
* Strong communication and stakeholder management skills: able to explain complex findings in a clear, business-relevant way.
* Structured, proactive and hands-on – comfortable working in a fast-growing, entrepreneurial environment.
Nice-to-Have
* Experience with Amazon data & tools (e.g. Brand Analytics, Seller/Vendor dashboards).
* Experience working with syndicated data (e.g. GfK, Nielsen, panel data).
* Background in statistics or data analytics (A/B testing, basic modeling) is an advantage.
* Prior experience in multi-country European roles .
Soft Skills & Mindset
* Strategic and creative thinker with a practical, hands-on mindset.
* Highly autonomous, organized, and resourceful—capable of managing multiple projects simultaneously.
* Culturally sensitive and collaborative—able to build strong relationships across borders.
* Enthusiastic team player who’s passionate about building brands that resonate locally.
What We Offer
* A key, visible role in shaping consumer-centric decisions for fast-growing brands in Europe.
* The opportunity to work closely with international teams (EU, US, China) and multiple functions.
* A modern office in Düsseldorf.
* Flat hierarchies, short decision paths and room to implement your ideas.
* Competitive salary package and development opportunities in a fast-growing global company.