Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.
Position summary:
Under the direction of the Brand Lead, the Senior Brand Manager, Oncology (m/f/d) is responsible for driving the development, implementation, and execution of marketing programs. The incumbent actively drives the development of brand plans, creative and innovative product and marketing strategies and tactical implementation plans. The Senior Brand Manager builds and maintains close relationships with the cross-functional customer teams, internal stakeholders, external vendors, and opinion leaders. Additionally, the Senior Brand Manager serves as the point of contact for the sales force.
Key Responsibilities:
1. Develop strategic brand planning for a product in lung cancer / Oncology
2. Develop, coordinate and implement creative and innovative marketing strategies and corresponding activities according to local market requirements
3. Support bottom-up budget planning and manage marketing budget
4. Track brand performance
5. Optimize customer experience and build customer journeys in x-functional collaboration; drive customer engagement by considering both F2F and remote/ digital channels; work closely with Customer Experience Mangers and Omnichannel Managers to optimize content placement
6. Content creation according to strategy and based on the customer journey plan
7. Generate insights from market data / intelligence with strong external focus and incorporate findings into strategy, implementation and daily work
8. Regularly seeking feedback, inspiring and train the sales force to enable maximization of the brand potential
9. Close and trustful collaboration with the cross-functional brand team, vendors, external stakeholders and thought leaders
Skills/Knowledge Required:
Qualifications / Experience
10. Natural science and/or Business Administration degree
11. Experience in pharmaceutical marketing and sales in Oncology or Specialty care is an advantage
12. Experience with performance marketing preferred; capability and willingness for data driven decision making and strategy & execution
13. Experience with omnichannel marketing and implementation of customer journeys
14. Able to translate strong analytical skills into a targeted strategy
15. Excellent project management skills
Competencies
16. Passionate, curious, creative and well-organized team player
17. Independent way of working, strong business acumen and open-minded
18. Highly energetic, self-reliant, able to successfully drive performance and deliver results
19. Fluency in English and German, both oral and written communications
20. Very good knowledge of the current MS Office applications
21. Strong identification with the company’s values