Marketing Manager-Energy Storage
Location: Frankfurt, Germany (Remote work/Business travel available)
Employment type: Full-time
Company Overview:
Our client is a leading provider of energy storage system solutions and technical services, specializing in the research, development, production, sales, and service of energy storage systems. The company serves a wide range of fields, including traditional power generation, renewable energy generation, smart grids, end-user power consumers, and smart microgrids, and is committed to offering a full range of energy storage system products and comprehensive one-stop solutions for global industry clients.
Currently, the company is actively expanding into the European market, with its German branch located in Frankfurt and in the process of expanding its local team. We sincerely invite top talents who aspire to deeply engage in the energy industry and pursue technological innovation and excellence to join its German team, collectively driving global technological innovation and market breakthroughs!
Key Responsibilities:
* Brand Strategy & Localization: Implement HyperStrong's global brand strategy across EMEA (with focus on Germany), ensuring brand consistency while adapting to local market needs to enhance brand presence and influence;
* Content Localization: Lead the localization of corporate websites and marketing collateral for EMEA markets, including German and multilingual versions, ensuring content resonates with regional preferences;
* Public Relations: Establish and maintain relationships with government entities, industry associations, and media outlets in Europe (primarily Germany), while supporting preliminary market development in Middle East and Africa;
* Marketing Events: Plan and execute regional trade shows, marketing campaigns, and brand events across EMEA to maximize brand visibility;
* ESG & Community Engagement: Drive ESG initiatives, CSR programs, philanthropy, and community relations in Europe (Germany focus), while assisting with preliminary ESG planning for Middle East and Africa markets;
* Content Development: Gather project-related news in EMEA markets and produce high-quality press releases/marketing content tailored for multilingual audiences.
Desired Skills & Qualifications:
* Professional Experience: 5+ years in brand PR, marketing, or event planning; B2B experience in renewable energy, power, tech, or industrial equipment preferred (agency or in-house);
* Industry Network: Strong connections with German industry associations, media, and NGOs; basic understanding/interest in Middle East and Africa markets;
* Cross-Cultural Competence: Experience supporting Chinese companies in European (particularly German) markets; adept at cross-cultural collaboration in multicultural environments;
* Language Skills: Proficient in English and German, both written and spoken.
Interested?
If you are interested in this position, please send your CV to headhunter Ms. Lan Kontakt (über Bewerben-Kontaktformular). We look forward to speaking with you further and you will learn more about the position.