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Product marketing manager (m/f/d)

Aachen
J&J Family of Companies
Marketing Manager
Inserat online seit: 6 März
Beschreibung

At Johnson & Johnson,u202fwe believe health is everything. Our strength in healthcare innovation empowers us to build au202fworld where complex diseases are prevented, treated, and cured,u202fwhere treatments are smarter and less invasive, andu202fsolutions are personal.u202fThrough our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.u202fLearn more at jnj.com (https://www.jnj.com.). As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Marketing Job Sub Function: Advertising & Promotions Job Category: Professional All Job Posting Locations: Aachen, North Rhine-Westphalia, Germany Job Description: This position on the EMEA Marketing team is responsible for coordinating Abiomedu2019s product strategy, communication, and product launches with a focusu2014though not exclusivelyu2014on the surgery portfolio (Impella 5.5, RP) as well as Heart Failure and ICU-related therapies. The role requires a strong understanding of evolving clinical evidence and its impact on therapy adoption, ensuring these insights are effectively translated to the sales team and external stakeholders. Responsibilities Strategically manage all aspects of internal and external marketing strategy, including leader intent and cross-functional alignment with all business partners, ensuring consistency and flawless execution. Adapt global marketing plans (including regional and regulatory requirements) and communication strategies to local needs. Coordinate regional rollouts and ensure sharp marketing messaging and compelling value propositions for both internal and external communication. Analyze market gaps, growth potential, and customer needsu2014particularly in Cardiac Surgery, Heart Failure and ICU care pathwaysu2014to guide product marketing materials and provide recommendations, collaborating closely with the global marketing and EMEA communication teams. Ensure competitive readiness across the portfolio, including monitoring new clinical evidence, competitor activities, and emerging technologies. Lead product launch execution, including launch communication, campaign development, and internal readiness to support product updates and introductions. Translate new clinical evidence into clear, actionable insights for the sales team to support customer conversations and therapy adoption. Approximately 20% field-based engagement. Requirements Bacheloru2019s degree; advanced degree highly preferred. 6-8 years of proven experience in a marketing role, ideally in medtech; experience in interventional cardiology, cardiovascular therapies, or related clinical areas preferred. Demonstrated proficiency in project planning, cross-functional coordination, and budgeting. Strong interpersonal, written, and presentation skills, with the ability to manage multiple projects simultaneously and effectively prioritize. Experience utilizing data to define or optimize digital strategy. Passion for helping others and a strong desire to improve outcomes for patients. The anticipated base pay range for this position is 78,300 EUR to 135,700 EUR. In addition to base pay, we offer the following benefits*: an annual bonus with set target (% of pay) depending on pay grade / location, where the actual amount is based on the employeesu2019 and companiesu2019 performance of the previous calendar year, or sales commissions. Moreover, we offer vacation days, parental leave for a minimum of 12 weeks, bereavement leave, caregiver leave, volunteer leave, well-being reimbursement, and programs for financial, physical and mental health. We also offer service anniversary and recognition awards, and subject to the terms of their respective plans, employees - and in some locationu2019s eligible dependents - can participate in several insurance plans. For more information, visit Employee benefits | Supporting well-being & career growth | Johnson & Johnson Careers. *This is for informative purposes only. Amounts and actual benefits may vary by location and are subject to change. Required Skills: Preferred Skills: Advertising, Brand Identity, Brand Positioning Strategy, Brand Reputation Management, Budget Management, Content Management, Customer Intelligence, Data Analysis, Data Reporting, Data Savvy, Design Mindset, Digital Marketing, Execution Focus, Financial Analysis, Interpersonal Influence, Performance Measurement, Process Improvements, Sales Promotions, Tactical Planning, Technical Credibility

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