Our client is a well-established pet health and supplements business founded by a veterinarian and recognised thought leader. Operating through a direct-to-consumer e-commerce model, the company serves hundreds of thousands of customers across North America and Europe.
This fully remote Chief Operating Officer role offers the opportunity to lead day-to-day operations and accelerate growth within a mission-driven organisation expanding into the UK and wider European Union. You will partner with a small, committed team distributed across multiple time zones, with operations managed primarily within Pacific Time Zone hours (08:00–16:00 PT).
The successful candidate will bring demonstrated e-commerce leadership, a strong operational systems mindset, and genuine enthusiasm for building and developing high-performing remote teams.
Work Schedule: Remote, with availability required during 08:00–16:00 Pacific Time (17:00–01:00 CET)
Key Responsibilities
Operational Leadership & Team Management Build and lead a high-performing team of approximately 20 direct reports and contractors, ensuring clear accountability and consistent delivery against deadlines
Establish and maintain an operating cadence (weekly scorecards, priorities, and structured issue resolution) across the remote team
Foster a positive, purpose-led culture that attracts and retains strong talent in a fully remote environment
Implement role scorecards, performance metrics, and coaching frameworks to drive excellence and support team growth
E-commerce Growth & Strategy Lead data-driven experimentation and optimise the customer journey to increase revenue and improve retention
Manage and enhance the Shopify platform, subscription models, and recurring revenue streams
Drive end-to-end DTC operations, including fulfilment, inventory management, customer experience, and analytics integrity
Apply and interpret retention economics (LTV:CAC ratios, cohort analysis, repeat purchase drivers)
Balance growth initiatives with profitability through conversion rate optimisation and multi-channel attribution
International Expansion Collaborate on market entry strategies while maintaining operational excellence across existing markets
Identify growth opportunities and address distribution challenges in new geographic regions
Support expansion into the UK and EU, including navigating regulatory requirements for pet and human supplement categories
Strategic Partnership with Founder Communicate clearly and consistently, adapting to the CEO’s communication style and time zone shifts
Serve as a trusted partner to the CEO, enabling focus on content creation, community engagement, and thought leadership
Demonstrate sound judgement in decision-making while building trust and earning autonomy over time
Technology & Systems Ensure analytics integrity and promote data-driven decision-making across functions
Use AI systems and automation tools to improve operational efficiency without compromising customer care quality
Maintain a tech-forward approach to systems development and process improvement
High emotional intelligence with demonstrated ability to build trust, manage relationships, and navigate founder-led dynamics
Strong grasp of DTC performance metrics, including retention economics, LTV:CAC ratios, cohort analysis, and conversion rate optimisation
Availability to work core hours aligned with Pacific Time Zone (minimum 6 hours between 08:00–16:00 PT / 17:00–01:00 CET)
Proven record of scaling revenue, retention, and profitability in an e-commerce environment (specific metrics and outcomes required)
Minimum 5 years of C-suite or senior operations leadership experience within a direct-to-consumer e-commerce company
Excellent written and spoken English, with the ability to communicate effectively across remote teams
Demonstrated people leadership and team-building capability (hiring, onboarding, coaching, and performance management)
Technology-oriented mindset, with experience implementing systems and process improvements
Legal authorisation to work in your country of residence as an independent contractor or employee (employment structure varies by location)
Preferred Qualifications
Demonstrated success managing scaling challenges (inventory complexity, margin pressure, multi-market operations)
Experience leading fully remote, internationally distributed teams
Exposure to AI implementation and automation in operational contexts
Familiarity with regulatory requirements for supplement products (veterinary or human health)
Background working with (or for) European-based companies serving North American markets
Experience with international expansion, particularly into European markets
Personal interest in animal welfare, pet health, or holistic healthcare
Salary Range: €106,000 – €110,000 per annum (depending on experience and location)
Base salary: €106,000 – €110,000
Performance bonus based on agreed KPIs
10 statutory holidays (varies by country of residence)
2 weeks paid time off (increases with tenure)
Sick leave in accordance with local regulations
Health benefits may be available depending on country of residence and employment structure
Fully remote work environment with flexibility in location
Equal Employment Opportunity and Non-Discrimination Policy
Equal Employment Opportunity Statement: Both Keller Executive Search and our clients are Equal Opportunity Employers. For all positions, whether with Keller Executive Search or our clients, qualified applicants will receive consideration for employment without regard to race, skin color, religion, sex, sexual orientation, gender identity, gender expression, nationality, age, disability, genetic information, or any other characteristic protected under EU law and the laws of the respective EU member states.
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Keller Executive Search and its clients are committed to fostering a diverse and inclusive work environment where all individuals are valued and respected. We recognize and celebrate the cultural diversity across EU member states.
Reasonable Accommodations
Both Keller Executive Search and our clients are committed to providing reasonable accommodations to individuals with disabilities, in accordance with EU Directive 2000/78/EC and national laws of EU member states. We engage in an interactive process to determine effective, reasonable accommodations.
Compensation Information
For client positions, compensation information will be provided in accordance with applicable EU and national laws. When required by law, salary information will be included in job postings or provided during the recruitment process. We are committed to pay transparency and equal pay for equal work, in line with EU Directive 2006/54/EC and national laws on pay equity.
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Both Keller Executive Search and our clients comply with EU laws, directives, and regulations, as well as national laws of EU member states governing non-discrimination in employment. This policy applies to all employment terms and conditions, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Workplace Harassment
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Both Keller Executive Search and our clients are committed to pay equity and conduct periodic pay equity analyses in accordance with applicable EU and national laws.
Working Time and Leave
We comply with EU Directive 2003/88/EC concerning certain aspects of the organization of working time, as well as national laws of EU member states regarding working hours, rest periods, and leave entitlements.
Health and Safety
We are committed to providing a safe and healthy work environment in accordance with EU Framework Directive 89/391/EEC on Safety and Health at Work and relevant national laws of EU member states.
Works Councils and Employee Representation
We respect the rights of employees to form and join works councils and other forms of employee representation in accordance with EU Directive 2009/38/EC and national laws of EU member states.
Country-Specific Declarations
Local Law Compliance: In addition to EU-wide regulations, we comply with all national laws and regulations of the specific EU member state where the employment takes place. Country-Specific Addenda: For each EU country where we operate, we maintain country-specific addenda to this policy. These addenda outline any additional requirements, protections, or procedures mandated by national law that go beyond or differ from EU-wide standards. Language Requirements: In countries where local law requires that employment policies be provided in the local language, we will make available a properly translated version of this policy and its country-specific addendum. Notification of Applicable Laws: During the recruitment process, candidates will be informed of the specific national laws that apply to their potential employment, in addition to EU-wide regulations. Regular Updates: We commit to regularly reviewing and updating our country-specific addenda to reflect any changes in national employment laws. Precedence of National Law: Where national law provides greater protection or additional rights to employees beyond what is outlined in this general EU policy, the national law will take precedence. Specific Declarations: Where required by national law, we will make specific declarations regarding matters such as: Pay transparency and gender pay gap reporting; Working time arrangements; Collective bargaining agreements; Data protection and privacy measures; Whistleblower protection mechanisms; Any quota systems for underrepresented groups in employment. Access to Information: Employees and candidates can request information about the country-specific policies applicable to their employment or potential employment by contacting assistance@kellerexecutivesearch.com.
Local Laws
Both Keller Executive Search and our clients comply with all applicable local laws and ordinances regarding employment practices in the areas where we operate within the EU.
Note
This job posting may be for a position with Keller Executive Search or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location within the EU.
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