Director product marketing dsp

Overview of the Role We are seeking a Director of Product Marketing to lead the commerce narrative, market positioning, and go-to-market strategy for the products being built within our DSP. This role sits at the intersection of product strategy, market truth, and category definition, translating complex commerce, data, and AI-driven capabilities into clear, credible, outcome-led positioning that resonates with customers and differentiates our platform in a rapidly evolving market.
Key Responsibilities Market & Customer Insight Act as the voice of the customer for DSP-led commerce and app growth products. Build a deep understanding of buyer motivations, constraints, and decision criteria; how commerce, performance, and retail media network (RMN) budgets are allocated; and the gap between stated wants and actual buying.
Use insights to define ideal customer profiles (ICPs), prioritize high-impact use cases, pressure-test internal assumptions, and serve as the internal arbiter of market reality.

Commerce Strategy & Narrative Define “Commerce in the DSP” including outcomes, ICPs, use cases, and clear differentiation versus retail media networks and performance DSPs.
Own the end-to-end commerce narrative: problem framing rooted in customer pain points, a value proposition tied to measurable business outcomes, and a compelling articulation of why DSP-native commerce outweighs alternative solutions.

App User Acquisition, Re‑engagement & Retargeting Own product marketing strategy and narrative for acquisition, re‑engagement, and retargeting, positioning these as inputs into commerce and lifecycle outcomes such as conversion, repeat purchase, and lifetime value.
Define ICPs, buying triggers, and success metrics, ensuring consistent storytelling across the full funnel.

Ecosystem Depth Lead product marketing strategy across the broader DSP ecosystem, supporting DSP-led commerce and growth.
Run initiatives for third-party DSP integrations and strategic platform partnerships, and engage marquee measurement and attribution partners.

Product GTM & Launch Strategy Own PR/FAQ frameworks, positioning documentation, launch narratives, and go‑to‑market strategies for commerce and app growth products.
Execute both product‑led growth (PLG) and sales‑led growth (SLG) motions, validating ICP and buyer needs before build, defining customer‑valued success metrics, and influencing roadmap prioritization.

Cross‑Functional & Team Leadership Act as product marketing leader for the DSP commerce and app growth domain, working closely across Product, Marketing, Sales, and Business leadership.
Build and mentor product marketers focused on outcome-driven, market-first practices and serve as a strategic thought partner to senior leadership on positioning, investment priorities, and value creation.

Qualifications Proven experience in product marketing, platform marketing, or go-to-market strategy within AdTech, MarTech, commerce media, or retail media.
Ability to translate complex technical capabilities into clear, differentiated market positioning that drives adoption and revenue growth.
Strong understanding of commerce, performance marketing, and retail media network dynamics.
Experience defining category narratives, value propositions, and product positioning in competitive, rapidly evolving markets.
Customer-first mindset, using market insight to shape product and go‑to‑market strategy.
Track record of partnering with Product teams to influence roadmap and launch products.
Experience with both PLG and SLG go‑to‑market motions in high‑growth technology environments.
Strong leadership and stakeholder management skills, influencing cross‑functional teams and senior executives.
Experience building and mentoring product marketing talent and establishing scalable practices.
Comfort operating in a fast‑paced, ambiguous environment with evolving priorities.
Benefits Base salary range: $206,500 – $275,000 USD (California and New York).
Variable pay in the form of annual or quarterly bonuses/sales incentives.
Restricted Stock Units (RSU) grant where applicable.
Health, dental, and vision insurance (company‑matched HSA).
401(k) plan with company match.
Generous paid time off, sick days, holidays, maternity and paternity leave.
Flexible working hours and remote options.
Wellness stipend.
Employee Assistance Program.
Equal Employment Opportunity InMobi is an equal‑opportunity employer. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

#J-18808-Ljbffr