About Us:
MAKE YOURSELF AT HOME - With this slogan, Midea Group has been committed to enriching households and people's lives through innovative technologies and products for over 50 years. Through continuous development, Midea Group is now a global leading technology group in consumer electronics and air conditioning, robotics, industrial automation and logistics. Every day more than 190,000 employees from over 200 countries develop products and solutions for the world of tomorrow.
Midea Europe GmbH is a subsidiary of the Midea Group. With products of the brands Toshiba, Midea, Comfee, we offer surprising solutions for our customers in Europe. Rapid growth, daily challenges and opportunities motivate our employees to help shape the Midea success story.
Your Responsibilities:
* Design, initiate and execute consumer technical insight research to build up knowledge base for products / features / selling points innovation, as well as generate technology trends for next generation products for European markets.
* Generate insights and recommendations to ensure proper consideration of consumers into new product and features planning.
* Lead the collection and systematic analysis of country market data (panels, socio-economy, culture, demography, etc.), ensuring information quality and accuracy.
* Track and analyze consumer sentiment and feedback through various channels, such as surveys, social media, focus groups, and online reviews, to guide future product innovation.
* Responsible for understanding the market and VOC (Voice of the Customer) in the early stage of the NPD (New Product Development), and monitoring and review progress and quality management in the execution.
* Provide strategic advice and decision making to Laundry Division.
* Collaborate with cross-functional teams (marketing, product development, sales) to integrate consumer insights into the product development lifecycle and ensure alignment with market demands.
* Design and run consumer oriented tests in lab for USP validation.
* Reference point for documentation and tracking about consumer facing topics (UMs, UI,…).
* Consulting PD team about default settings requirements for EU market.
* Account consumer testing institutes requirements and provide guideline to PD team for succeeding.
Your Profile:
* Bachelor’s degree in relevant discipline, or above.
* Min. 3 years of working experience in consumer insights, consumer research and user experience test.
* Previous experience in durable home appliances is considered as strong advantage
* Having experience in both research agency side and client side is a plus.
* Very familiar with European markets with solid knowledge and experience in both quantitative and qualitative research, ands-on experience in conducting consumer interviews.
* Very good communication and stakeholder management skills, working in a fast-paced intercultural working environment and complex organizational matrix.
* Result-oriented, entrepreneurial spirit with “can-do” attitude, down-to-the earth, fast learner, strong analytical and consultative skills.
* Excellent English skills in both written and spoken. German or Chinese is plus.
What we offer:
* An international working environment and agile teamwork
* Goal-oriented and collaborative organizational culture
* Flexible working hours with Hybrid working system
* Various opportunities for further training and career development
* Employee benefit programs (such as lunch benefit, company doctor, pension plan)