YOUR MISSION
We are the future of convenience food! We are a young, fun and ambitious team - and we want you to become part of us!
As the Influencer Marketing Manager for France, your core focus will be to adjust the FR influencer strategy and execute the full range of influencer initiatives to grow yfood’s digital brand presence and deliver against agreed objectives in line with performance and brand goals. In addition, you will support in building up our influencer activities in Belgium. You will further refine influencer acquisition strategies, processes and tools to reach visibility targets in a smart and efficient way.
Your responsibilities:
* Localize and execute yfood’s influencer strategy across all social channels in France
* Support the development and early rollout of influencer initiatives in Belgium
* Develop and execute new strategies for innovative ways of promoting yfood products and the brand across all influencer segments, from nano influencers to large brand ambassadors and celebrities
* Become a reliable partner to our influencer agencies
* Deepen your understanding of the creator ecosystem, build strong relationships within the influencer industry, stay open to new channels and opportunities, and share learnings with your counterparts in other European markets
* Own the influencer budget, KPIs and performance statistics; manage and monitor all campaigns to ensure strong results while using our processes, tools and systems efficiently
* Compile and update influencer performance reports and campaign reports for your markets
* Work closely with our marketing, product and retail departments to ensure alignment on social and influencer activity
WHAT YOU NEED TO SUCCEED
* Studied marketing, communications, journalism, business or similar
* Previous experiences in Influencer Marketing, Social Marketing or similar would be helpful
* Knowledge of social media & Influencer landscape in France
* Willingness to learn, and an independent, structured way of working
* Ability to think creatively and shape campaigns that are fun, clever and on point with brands and audiences
* Excellent skills in French (native speaker) as well as English
* Excellent skills with Microsoft Office tools
(WH)yfood?
* We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
* **yfood goes international.**Although Germany is our home base, we have created a dynamic and colorful environment with our international markets, where many exciting topics are waiting for you.
* **Agility is key.**That's why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
* **Go with the flow.**We contribute 30€ to your public transportation ticket
* **Vacation is important.**That's why we give you 30 days of paid vacation per year.
* yfood keeps you fit. For this purpose, we offer a sports allowance workshops and campaigns (e.g. step challenge for a good cause) as part of our health management.
* Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavors before anyone else. Otherwise, there's as much yfood as you can carry, for free of course in all our offices but also if you work remotely.
* As a start-up you often have to fight with clichés. But some of them are true. That's why we also offer a fruit basket, your free caffeine kick or the still water.
* Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.