The Marketing Technology Lead is the marketing technology brain of TUI's performance organisation.
This role ensures that advertising and marketing systems (CDP, feeds, tracking, GMP, Meta, Smartly, etc.) are effectively connected into internal data and product platforms like OneWeb and the App, while also aligning with local market workflows and campaign processes. It safeguards interoperability, drives innovation, and enables scaled, data-driven marketing across all markets.
This role is highly technical and hands-on, focused on the connective tissue between platforms. It defines how tools interact at a system level and gives clear architectural recommendations on how new platforms and features should be integrated into the wider ecosystem. Beyond technical oversight, the MarTech Lead plays a leading role in shaping how individual systems snap into each other and how activation at scale can be achieved.
The role is expected to own the architectural design for complex projects and ensure they are implemented in the most scalable and compliant way possible. The MarTech Lead plays a central role in reducing technical friction, enabling automation, and scaling campaign-ready integrations across the group.
Become part of our team - applications open! This role will be advertised for a minimum of 14 days but could close anytime after this time so don't delay!
ABOUT OUR OFFER
* Personal benefits : Attractive remuneration, bonus opportunity, exclusive travel perks & discounts, extensive health & wellbeing support, and more.
* Flexible working : Work is something you do, not somewhere you go. We encourage a healthy work-life balance and offer hybrid or remote working models.
* A career to shape : Opportunities to upskill, reskill and grow your career. Access the TUI Tech Learning Hub to level-up and reach your ambitions.
* Expand your horizons: Participate in our tech communities and collaborate on global projects and teams.
* Community : Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation and the Sustainable Tech Community.
ABOUT THE JOB
* Own and evolve the blueprint for marketing technology systems to enable seamless, cross-channel campaign execution across TUI
* Ensure tools for paid media, tagging, analytics, feeds, and audience activation are well connected to each other and to core platforms like OneWeb and the TUI App
* Build reusable infrastructure and integration logic that reduces friction in launching new campaigns or use cases
* Scout and introduce AI tools or automation workflows that help markets increase campaign precision and reduce manual workload
* Design infrastructure that respects local differences while aligning to shared standards and tooling
* Anticipate regulatory and platform changes (e.g. cookies, API rules) and design future-safe integrations
* Bridge the gap between business needs and technical execution by working across Marketing Ops, IT, Data, and local teams
* Maintain central knowledge base and playbooks to support faster onboarding, rollout, and troubleshooting
* Define and lead architectural approaches for new platform implementations and ensure alignment with internal systems, data flows, and campaign delivery goals.
* Be the go-to person for technical decisions and system-level design discussions, especially where platforms intersect.
ABOUT YOU
* Strong experience in marketing technology architecture, preferably in matrixed/global organisations
* Knowledge of internal platform integration (OneWeb, App, DWHs) and how these feed into campaign delivery
* Familiarity with APIs, server/client-side tracking, consent frameworks, cleanrooms, automation stacks
* Technical mindset with strong systems thinking: you understand how platforms interact, where complexity hides, and how to simplify it without losing functionality
* Experience bridging technical and business stakeholders
* Ability to define scalable system architectures and produce high-quality technical documentation that informs implementation teams
* Ability to document complex systems into easy-to-use reference guide
* Comfortable working in cross-market, cross-functional project environments
From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.
We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.
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