As our Marketing Director DACH, you will lead the strategic direction and execution of our coffee business across Germany, Austria, and Switzerland. you will be accountable for achieving revenue targets and elevating the performance of a high-impact marketing team. This role requires a visionary leader who thrives in a dynamic environment and will adapt and implement our global brand strategies locally, own the full coffee P&L, lead market share growth, manage the A&P budget, and develop a high-performing team.
As our Marketing Director DACH your responsibilities will be the following:
Adapt and implement the global marketing strategy at local level and ensure its effective execution
Lead the local strategic development in DACH for our coffee categories and brands to achieve and exceed business goals in revenue, gross profit, and market share
Manage the operational marketing plan, covering brand activations, portfolio management, and innovations aligned with business objectives
Lead the consumer insights, consumer marketing and media team
Build, inspire, and develop a strong local marketing team as well as our global marketing teams
You bring solid background in FMCG, ideally in food or beverage categories with solid category management expertise
You have been responsible in global as well as local marketing roles
You have strong leadership experience, with at least 8 years in people management
Out-of-Home (OoH) experience- knowledge of the foodservice or on-the-go coffee sector is a benefit
Sales experience is a plus - ideally, you’ve worked In key account management, shoppermarketing or RGM function
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JACOBS DOUWE EGBERTS DE GmbH
JACOBS DOUWE EGBERTS SERVICES DE GMBH
999Z FULL_TIME