(Senior) Team Lead Marketing Analytics
Location: Munich, hybrid
Our client is a high-growth travel tech marketplace operating at scale: millions of guests, tens of thousands of supply partners, and a data-driven culture at the core of how we grow.
The Marketing Technology department is expanding, and they are building a dedicated Marketing Analytics function from scratch. This is a rare opportunity to shape something from the ground up at a company where data genuinely drives strategy.
Your team
You'll be the founding lead of a new Marketing Analytics team embedded within the Marketing Technology department. From day one you'll work closely with senior marketing stakeholders across channels and collaborate with data scientists and data engineers to build best-in-class analytical solutions.
The tech stack
* Database: AWS stack (Redshift, Athena, Glue, S3)
* Data Pipelines: Airflow, dbt
* Visualization: Looker
* Analytics: SQL, Python
* Collaboration: Git, Jira, Confluence, Slack
What you'll do
* Lead and develop a team of 2 data analysts, fostering collaboration, continuous learning, and analytical excellence
* Partner with senior marketing leadership on strategic initiatives, providing insights that directly influence channel strategy, budget allocation, and revenue growth
* Translate marketing logic across a diverse channel mix (Performance Marketing, SEO, CRM, Affiliate) into clear analytical requirements, and communicate findings to both technical and commercial audiences
* Support the Marketing Technology team on tracking implementation, event design, and data flows to ensure data quality and a reliable reporting infrastructure
* Stay hands-on as an individual contributor (approx. 50% of time, especially in the early phase), diving deep into the details when it matters
* Build out the team over time, hiring top talent, setting clear goals, and growing people professionally and personally
What you bring
* 5+ years of experience in Marketing Analytics or Customer Analytics, ideally within a B2B or B2C organisation where marketing is a core performance driver and spans multiple channels
* Deep hands-on expertise in at least one of the following: attribution modelling, cost and revenue allocation, or bidding strategy
* Prior people management experience is a must
* A proven track record of engaging executive and senior stakeholders, communicating complex analytical topics clearly and confidently
* A mission-driven, customer-centric mindset: you start with business goals, translate them into analytical solutions, and break down complexity into actionable insights
* Active use of AI tools in your day-to-day work (coding, planning, workflows), and the ability to bring your team along on that journey
What's in it for you
* Impact: your analysis shapes channel strategy and budget decisions at scale, with direct visibility into outcomes
* Ownership: you're building the function, not inheriting it; the team, the processes, the standards are yours to define
* Growth: learning culture, mentorship, personal development budgets, with a strong AI lens
* Great people: international, high-calibre colleagues who push each other and celebrate together
* Flexibility: hybrid setup (50% in-office), plus up to 8 weeks/year from other locations
* Perks: travel benefits, gym discounts, events across nearly 30 offices worldwide