Working Student (m/f/d) Marketing Assistant AI, PR & Social Media Wiesbaden 2025-25320 Become a part of Panasonic Europe - we are an international team of employees from over 50 nations around the world. We value intensive cooperation, as we are convinced that we can only become better together and maintain and further expand our competitive advantage. It is not just about what we do, but above all how we do it. We are proud of our corporate culture, which is based on 7 fundamental principles established by our founder Konosuke Matsushita. Our goal is to help you achieve your career goals by providing you with attractive and personalised opportunities to develop your talents. We offer you avariety of training and development measures, an attractive salary package, social, fitness and health benefits, a generous arrangement for mobile, alternating work / home office and flexible working hours as well as additional benefits such as special discounts on Panasonic products and a travel allowance. WHAT YOU WILL BE DOING * Your tasks include the monitoring of PR and Social Media activities and the creation of reports * You will support in agency management in the area of new PR creation and distribution * You will work on Social Media content creation and related activities * You will assist in the implementation of new Social Media formats * You will be involved in driving awareness for our strategic topics * You will evaluate generative AI tools and approaches for business effectiveness, ensuring they align with security and compliance standards * You will assist in the preparation and delivery of generative AI training sessions * You take on administrative tasks in marketing WHAT WE ARE LOOKING FOR * You are enrolled at an university with a focus on marketing, ideally PR, Social Media, new media or similar * Relevant experience in PR & Social Media and proficiency with Adobe Creative Suite a plus * You have a high interest in generative AI technology in business and first experience in utilization * Excellent written and spoken English language skills are essential * You have excellent verbal and written communication skills * Knowledge of the MS Office software package (excellent Excel and PowerPoint skills) is an advantage * A proactive and reliable way of working is essential in this position ABOUT US Panasonic is one of the largest and leading electronic product manufacturers in the world. The depth and variety of our research capabilities, manufacturing expertise, high quality and sophisticated products have remained strong since 1918. Our mission is to create the Panasonic business of "tomorrow." By integrating business, technology, and creativity, we will realize ideal lifestyles and societies, solving social issues globally. Learn more about Sustainability at Panasonic. The satisfaction of our employees is very important to us. Therefore, we pay attention to a positive corporate culture in the sense of our corporate philosophy. Please find here more information about Panasonic as an employer. Apply Fairness and equality are in our DNA. We are committed to creating a safe and inclusive workplace where people feel empowered to bring their whole selves to work. We want to ensure that our people are respected for who they are as individuals, valued for what they do and celebrated for their contribution to our business and our community. We are committed to promoting inclusion for the success of our business. Panasonic is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, gender identity, and disability, or any other characteristics. YOUR CONTACT TO HR Panasonic Connect Europe GmbH Hagenauer Str. 43 65203 Wiesbaden