Job Description
ABOUT INVERS
Are you passionate about digital marketing, data-driven strategies and tools such as Google Ads and LinkedIn Ads? Then this position is just right for you! With us, you will support the marketing team in the implementation of a wide range of inbound marketing measures and can apply your analytical thinking skills in a targeted manner.
At INVERS, we offer mobility service providers integrated hardware and software solutions. We act as an independent and reliable partner for providers of car sharing, rental cars and car subscriptions. Our aim is to make shared mobility services an affordable and convenient alternative to owning a car. Our customers include companies such as Free2move, Miles, Zity, MyWheels, Getaround, Europcar and Cambio.
We are looking for a working student (m/f/d) in the area of Marketing & Content Management in Cologne as soon as possible. Become part of the INVERS family. Together, we make carsharing work.
YOUR NEW JOB AT INVERS
1. You support the setup, management and optimization of Google Ads and LinkedIn Ads - from keyword research and creation of creatives to targeting and performance tracking
2. You analyze campaign performance, keep an eye on important KPIs, create reports and derive data-based recommendations for optimization
3. You work with our CRM system HubSpot, by maintaining the lead database, supporting marketing automation and managing workflows
4. You conduct research on market trends, relevant keywords and competitors' digital advertising strategies
5. You coordinate closely with the content and sales team to jointly develop appealing ads and landing pages
Requirements
WHAT YOU BRING WITH YOU
6. You are an enrolled student in marketing, business administration, communication or a comparable course of study and have at least three semesters ahead of you
7. You know the basics of Google Ads and LinkedIn Ads and are keen to develop your knowledge further
8. You enjoy getting to know new tools such as HubSpot, Google Analytics and CRM systems and may even already have some experience with
9. You have very good written and spoken German and English
10. You have strong analytical skills and work in a structured and independent manner
11. You are enthusiastic about data-driven marketing strategies as well as topics related to mobility, technology and digital innovation
YOUR BENEFITS WITH INVERS
12. Modern workstations: Our open space offices are equipped with height-adjustable desks
13. Workation: Work up to 6 weeks a year from abroad
14. Teamwear: Order regularly your teamwear in cool designs (t-shirts, polo shirts, hoodies, jackets and much more)
15. Events: "Work hard, play harder!" We also get together outside the office for team events, summer parties, Christmas parties and other activities
16. Promoting health: Offers from health insurance companies through modules such as health checks, lectures and seminars as well as an annual flu vaccination
17. Other benefits: Daily fresh fruit baskets and free drinks, vehicle pool for professional and private use, food allowance in the canteen in Netphen and monthly Food Thursday in Cologne