We develop electric vehicle (EV) charging management software for operators that want to automate charging access, billing and payments for their charging networks and business fleets. With more than 60,000 charge points under our management and 99.9% network uptime, vaylens is trusted by Schneider Electric, Westenergie and other leading operators in DACH, France and the UK. Part of the KOSTAL Group, our team of 90+ employees works from our headquarters in Dortmund, Germany, or remotely across Europe.Who we’re looking forOur Marketing Team Lead will own the complete marketing function at vaylens, overseeing growth and demand generation, as well as product and partner marketing. You will be the linchpin connecting product, sales, customer success, and partnerships — defining how vaylens is seen, how leads are generated, and how we win in our target markets. This role is perfect for someone strategic and execution-oriented; you’ll set vision and lead the team, but you’ll also roll up your sleeves and own critical initiatives when needed.ResponsibilitiesGrowth and demand generationBuild and manage multi-channel acquisition strategies, full-funnel campaigns, and lead nurturingMaintain clarity and focus for your team, stakeholders, and the management team through prioritisation, planning, reporting, and striking an effective balance between long-term growth investments vs. short-term winsLead competitive analysis and market research to shape direction, positioning, differentiationRefine marketing operations, attribution models and performance dashboardsSales, product, and partner enablementPlan and manage tradeshows, owned events, and related campaigns and logistics across our three key regionsOversee feature launches and the development of positioning, messaging, customer stories, and other collateralDevelop GTM launches and co-marketing programs (i.e. joint PR, webinars, tradeshows, etc.) with key partnersGather and leverage market insights, customer feedback, and usage data to refine campaigns and provide employees and partners with training and frameworksTeam managementMentor and grow a high-performing marketing teamManage sales and marketing budgets, forecast ROI and optimise spendIntegrate and oversee marketing tools and automationReport key metrics and present business impact to executive leadershipFoster cross-functional collaboration with sales, product- and partner management, and customer successQualificationsYou have 8+ years in B2B SaaS marketing (with 3+ years in leadership) with deep experience in go-to-market strategy, growth marketing, demand generation, product marketing, and/or partner marketingYou have a track record of driving measurable revenue growth from marketing campaignsYou’re obsessed with metrics that matter, but know when to trust intuition and storytellingYou prioritise ruthlessly and move fast but not at the expense of your teammatesYou guide your team with trust and empathy and create an environment where everyone feels heard, respected and enabled to do their best workYou’re comfortable operating in ambiguity, scaling processes across growth stagesYou have excellent communication and stakeholder management skills #J-18808-Ljbffr