Lead Principal Engineer Technical Marketing
In this role, you will be responsible for defining and executing the strategy for the ARES (Appliances & Renewable Energy Systems) segment. Responsibilities include:
* Developing and implementing a comprehensive technical marketing (TM) strategy that aligns with the segment's vision and goals
* Creating product roadmaps that address the needs of global customers and applications, ensuring that they are tailored to meet the specific requirements of the ARES segment
* Prioritizing roadmap items and ensuring alignment with sales organizations, customers, and other stakeholders, including R&D, QM, and OP, to guarantee a cohesive approach
* Driving design‑in activities for new products and coordinating technical support and collateral development for CD products targeting ARES applications
* Defining and driving the technical definition of GCO product solutions for ARES applications, ensuring that they meet the required standards and specifications
* Building and maintaining technical partnerships with key customers, and influencing key decision‑makers to drive business growth
* Establishing and driving technical partnerships with local partner ecosystems, from concept to prototyping, to foster innovation and collaboration
* Enabling the Field Application Engineer (FAE) and Disti FAE community with product trainings and roadmap updates, ensuring that they are equipped to support customers effectively
* Influencing local standardization groups and industry associations in favor of overall IFX solutions, to promote industry‑wide adoption and recognition
Qualifications:
* A degree in Electrical Engineering or a comparable field, providing a solid foundation in power electronics and related technologies
* At least 8 years of professional experience in the semiconductor power electronics market, with a background in application engineering, system engineering, concept engineering, or a similar role, demonstrating a deep understanding of the industry and its requirements
* Several years of experience in leading cross‑functional teams and driving strategic planning, showcasing your ability to collaborate and drive results
* In‑depth knowledge of power technologies, including wide‑bandgap, discretes, modules, and gate drivers, enabling you to make informed decisions and drive innovation
* Familiarity with ARES applications and a proven track record of driving product definition and roadmap planning, demonstrating your ability to drive business growth and success
* Excellent English communication skills and the ability to manage stakeholders in a global organization, ensuring effective collaboration and communication
* A strong customer orientation and a demonstrated ability to drive business growth through strategic planning and execution, showcasing your commitment to delivering results and driving success
* Good knowledge of Chinese business culture. Chinese language skills will be a big plus
Seniority Level
Director
Employment Type
Full‑time
Job Function
Marketing and Engineering
Industries
Electric Power Transmission, Control, and Distribution; Semiconductor Manufacturing
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