Bella&Bona is seeking a Performance Marketing Growth Specialist to own and scale our demand generation engine. This role combines analytical depth with hands-on campaign execution across Google Ads and LinkedIn Ads, while testing and expanding into new channels such as Meta, YouTube, and OOH.
You’ll be directly responsible for fueling SQL growth in existing markets (Berlin & Munich), building our pipeline for new city expansion, and ensuring every euro of spend translates into measurable ARR growth. Build, launch, and continuously optimize paid campaigns (Google Search & Display, LinkedIn Ads, AEO, retargeting).
provide weekly dashboards tied to SQL and ARR growth.
Run self-structured experiments on ad copy, creatives, and landing pages in collaboration with UX and Brand Design.
Pilot and evaluate additional channels (Meta Ads, YouTube, programmatic display, OOH) to support city launches.
Content creation: 4-6 years of hands-on performance marketing experience (Google Ads & LinkedIn Ads required).
~ GA4, HubSpot (preferred), able to connect campaign metrics to SQL and ARR.
~ Fluent in English; German is a plus.
Bonus
Experience managing Meta or YouTube Ads.
Exposure to OOH or programmatic display campaigns.
Your campaigns will directly drive SQLs, ARR, and Cologne pipeline success.
Collaborate with RevOps, UX, and Design in a high-output marketing team.