Purpose of the Job
Support market research by gathering and analyzing market data and trends as well as sales data.
Role Summary:
As our new Marketing Performance Analyst (m/w/d), you lead integrated analytics and reporting, enabling smarter investment decisions and measurable business impact. You act as a key interface between Marketing, CRM, Sales, and IT, ensuring transparency, consistency, and continuous optimization across all channels and markets.
We want you to:
* Define, track, and monitor marketing KPIs across brand, media, digital, CRM, and performance marketing activities
* Deliver integrated performance reporting and generate actionable insights to optimize campaigns and media investments
* Ensure high data quality, consistent tracking, and standardized reporting across European markets
* Translate complex data into clear recommendations and compelling stories for senior stakeholders
* Build and align processes between HQ and markets to improve transparency, efficiency, and performance
* Coordinate reporting and analytics alignment with Global HQ
* Conduct deep-dive analyses across the full funnel, including customer journeys, conversion, and channel effectiveness
* Collaborate with Marketing, Media, CRM, Sales, and IT teams to support data-driven decision-making
* Drive the development of data infrastructure, dashboards, and reporting solutions (BI, CRM, CDP)
* Act as a bridge between business and technical teams to support data and digital transformation initiatives
* Identify trends, risks, and opportunities to continuously improve marketing effectiveness
About you:
* 5+ years of experience in marketing analytics, media analytics, or data analysis in a corporate, agency, or consultancy environment
* Experience in the automotive industry, ideally within an OEM
* Strong understanding of full-funnel marketing (media, social, website, CRM)
* Proven experience working in multi-market or international environments
* Advanced analytical and quantitative skills, including data modelling
* Hands-on experience with BI tools (e.g. Power BI, Tableau, Looker)
* Experience with marketing data sources (ad platforms, GA4/Adobe Analytics, CRM, CDP systems)
* Strong understanding of marketing KPIs and performance measurement frameworks
* Experience with marketing/media mix modelling is a plus
* Familiarity with AI and advanced analytics applications in marketing is an advantage
* Strong communication and storytelling skills with the ability to influence senior stakeholders
* Structured, detail-oriented, and able to manage multiple priorities in a fast-paced environment
* Proactive, solution-oriented team player with strong stakeholder management skills
* Fluent in English; additional European languages are a plus
Rewards and Benefits
* A competitive salary and benefits package
* Flexible working hours and a hybrid working policy
* Continued learning and professional development
* Car sharing and lease mobility program
* Complimentary daily lunch at our canteen and subsidized breakfast options
* Complimentary fitness facility and the opportunity to join various sporting clubs
* Highly international working environment