ABOUT TALON.ONE: Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers. ABOUT THE TEAM: You will be a key member of our 25-person global Marketing team at Talon.One, dedicated to building a leading brand and driving growth. Reporting to the Head of Growth, you will collaborate closely with teams including the Content, RevOps, Sales, and the Data Team. ABOUT THE ROLE: We need someone to own lifecycle marketing and conversion optimization across the customer journey, turning leads into pipeline through email, HubSpot automation, and intent-driven campaigns. You'll be responsible for growing net new leads, MQLs, and pipeline primarily through hands-on execution: building email campaigns, creating HubSpot workflows, activating intent data, and optimizing conversion rates. This role is 80% execution, 20% strategic coordination with Paid, SDR, Field, and RevOps teams. This is a full-time role based in Berlin, Germany. ONCE YOU ARE HERE YOU WILL: Own and execute email and lifecycle programs, including newsletters, nurture campaigns, behavioral triggers, and end-to-end journeys Manage lifecycle stages from onboarding and activation through engagement and expansion, continuously improving performance through segmentation, experimentation, and AI-assisted iteration Ensure strong deliverability, healthy lists, and sustained subscription growth Build and optimize HubSpot workflows, segmentation logic, lead scoring, and nurture sequences Own lifecycle management and campaign attribution, partnering closely with RevOps as a power user Turn intent signals (e.g. Qualified, HubSpot Intent) into timely, targeted campaigns and high-intent segments Collaborate with SDRs to improve lead quality, handoff, and conversion Analyze funnel performance and run experiments to improve Lead conversion Align messaging and programs with Paid, SDR, Field, and RevOps teams to drive conversion beyond first touch Interpret performance, attribution, and funnel data to guide ongoing optimization Track and report on core metrics including lead growth, email engagement, funnel conversion, and pipeline influence WHAT WE NEED YOU TO BRING TO THE TABLE: 6–8 years of experience in B2B SaaS marketing, with a focus on lifecycle, email, growth, or demand generation Deep, hands-on expertise with HubSpot, including workflows, segmentation, lead scoring, and automation A proven track record of improving email engagement, lifecycle performance, and funnel conversion Experience activating intent data and partnering closely with Sales or SDR teams to drive pipeline impact Strong analytical skills and comfort working with dashboards, funnel metrics, and performance data Clear, effective communication skills and a collaborative working style Comfort owning both strategy and hands-on execution in a fast-moving environment Ideally: You’ve used AI to scale content creation, personalization, segmentation, or decision-making You’re comfortable working with BI tools or SQL to explore performance beyond standard dashboards You’ve worked with ABM, product-led growth, or multi-touch lifecycle strategies You’ve used additional marketing automation platforms WHAT'S IN IT FOR YOU: €1,000 annual learning budget, full LinkedIn Learning access, and free German language courses to boost your skills 30 days of annual leave, plus extra paid days for your birthday and moving day Home office setup budget, a monthly home office allowance Freedom to work from abroad for up to 90 days worldwide! Mental health support with nilo.health and a discounted Urban Sports Club membership 20% company subsidy on your pension contributions Subsidised BVG public transport ticket and a dog-friendly Berlin office where your furry friend is welcome Lease your ideal bike through BusinessBike