# 153377 - Hamburg, Hamburg, Germany
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition.
Job Purpose
As an influential business partner, the IMC and Media Manager CEW will work with the Hub Leadership team and Marketing team as well as with the Division IMC, Marketing and Leadership teams, in giving input to elaborate Integrated Communications Strategies at European level and then adapting, activating and implementing these strategies in to best-in-class communication plans for the CEW region (covering Germany, Austria and Switzerland). In this position you will lead the media and digital transformation for Colgate-Palmolive in CEW, by having the vision to articulate a forward thinking approach and the leadership skills to execute it to enhance the company's growth, profitability and competitive edge. You will be responsible for driving the development of best-in-class media strategy, planning and buying and digital marketing capabilities in CEW with a vision to support brand equity and short and long term business objectives.
Job Responsibilities
* Lead all CEW hub IMC and Media activities, in close collaboration and partnership with Hub Leadership and Marketing teams, and in alignment with Division IMC, Marketing and Leadership teams vision and directions considering, leveraging and integrating all relevant POE touchpoints and really challenging what has been done in the past and driving the transformation.
* Partner with marketing teams, agencies and other partners (such as FAANG, Media Owners, etc...) to provide input for the development of European communication strategies by brand.
* Partner with Marketing teams, agencies and other partners (such as FAANG, Media Owners, etc...) to then develop and implement strong and innovative communication plans across all relevant touchpoints aligned with these Comms Strategies, across all CEW markets.
* Be responsible for the tracking and update in real time of media investment across the 3 markets of the CEW region, as well as monthly communication Plans update, and impact on Hub P&L.
* Drive efficiency and effectiveness across all working and non-working media spend (Agency Fees and Production) through benchmarking, competitive bidding and other innovative approaches.
* Be responsible for relationship with agency partners and ensure best possible resources are assigned to Colgate-Palmolive business.
* Drive development of Digital/Data engagement strategies in CEW. Provide strategic focus, build brand team digital capabilities and enable marketers to effectively lead digital initiatives via strategic advisement, best practice sharing and hands-on learning via program execution.
* Direct negotiations as required for key investment on Media and IMC Campaigns, ie annual TV deals, barter deals, agency remuneration agreement, etc.
* Partner with agencies and Marketing teams to develop relevant trainings for the Marketing teams (IMC, Strategic Planning, Digital/Data, Innovations, etc...).
Qualifications
Background
* University degree
* 8-10 years’ work experience in a similar role.
* Excellent communication skills, fluent in English, preferably German
* Ability to work independently and within a team
* Analytical and results oriented
* Technical skills Data acquisition, segmentation, utilization, technical understanding of websites, SEO
* Advanced MS Office skills (Excel, Windows, Word, PowerPoint)
* Promotes teamwork, is driven and takes initiative
Personal skills
* Strong team player enjoying working cross functionally with internal and external partners.
* Strong verbal and written communication skills, proven ability to work independently and with stakeholders across different geographies.
* Experience working in a fast-paced commercial environment. Performance focused, eager to drive continuous test & learn across our DACH organization and throughout Europe.
* Excellent analytical skills with experience of and comfort with using data to guide decision making. Attention to detail and planning skills are essential.
* Fluency in both German and English required.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.
Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.
Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. For more information about Colgate’s global business, visit the Company’s web site at. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit. To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit. To learn more about Tom’s of Maine please visit .
No Relocation Assistance Offered