The Sales Director – Variable Channel Partners (EMEA) will lead and manage the entire ecosystem of indirect sales channels—including distributors, resellers, and commission agents—across the EMEA region. This strategic role is responsible for driving sustainable revenue growth, enhancing partner performance, and aligning with corporate objectives across aerospace, defense, automotive, medical devices, Renewable energy and industrial verticals.
The ideal candidate will bring strong analytical capabilities, deep expertise in distributor management, and a solid technical foundation within EMC compliance testing, RF Power amplifiers, electronic testing and measurement equipment manufacturing. This leader will serve as a key interface between our partner network and major customers, fostering high-performance sales alliances and measurable business outcomes.
Key Responsibilities :
* Develop and execute EMEA go-to-market strategies via variable sales channels.
* Define and refine distributor / reseller segmentation, territory assignments, and coverage models.
* Identify, onboard, and develop channel partners through structured alliance agreements.
* Set and monitor annual sales targets and quarterly quotas.
* Build and maintain partner scorecards to evaluate performance, ROI, and strategic alignment.
* Conduct regular QBRs (Quarterly Business Reviews) with key partners.
* Enforce KPI-based channel performance tracking.
* Good knowledge of managing CRM Salesforce.com for Lead, Opportunities and Data management.
* Implement corrective actions where underperformance is identified.
* Actively support key customer visits, product presentations, and technical discussions alongside partners.
* Identify and penetrate strategic accounts in collaboration with channel partners.
* Drive sustainable, organic growth across regional verticals.
* Analyze sales trends, market share evolution, and competitive activity.
* Provide detailed forecasting, funnel analysis, and monthly performance dashboards to senior leadership.
* Collaborate with the global marketing team to drive demand generation campaigns.
Qualifications & Experience :
Education :
* Bachelor’s degree in science or a related technical discipline.
Experience :
* 5–10 years of progressive sales and channel leadership experience in the electronic test and measurement manufacturing sector.
* Demonstrated success in managing distributors, resellers, and agents within Aerospace, Defense, Automotive, and Industrial markets.
* Experience negotiating alliance / commission agreements and structuring territory-specific growth plans.
* Strong analytical and financial acumen in channel ROI and sales performance.
* Proficiency in sales forecasting, funnel conversion metrics, and CRM utilization (Salesforce).
* Ability to influence stakeholders across cultures and countries.
* Excellent interpersonal, presentation, and communication skills.
Travel Requirement :
* Up to 50% travel within EMEA for partner management and customer visits.
Why Join Us?
This is a high-impact leadership opportunity to shape the regional channel sales strategy of a globally recognized brand in compliance testing and amplifier technologies. Join a performance-driven, growth-oriented culture that rewards innovation and customer-centric success.
AMETEK CTS At a glance :
AMETEK CTS is a global leader in EMC compliance testing and RF power amplifiers, with over 50 years of experience in designing and manufacturing precision instruments. Under the brand names of EM TEST, Teseq, and AR, the company provides a wide range of specialized solutions tailored to meet the unique needs of equipment manufacturers across various industries, including :
* Automotive
* Aerospace and Defense
* Household appliances
With design and manufacturing facilities in Switzerland, Germany, Serbia, the United States, and the UK, AMETEK CTS offers innovative solutions to address the complex requirements of EMC compliance standards and RF amplifiers.
To support its customers, AMETEK CTS operates a global network of calibration labs, delivering services traceable to both national and international standards. The test laboratories in Kamen, Germany, and Reinach, Switzerland, are accredited to the international standard ISO 17025.
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