Senior Performance Marketing Manager - Germany DE - HQ - Berlin About Eucalyptus At Eucalyptus (EUC), we’re on a mission to make good health last a lifetime. More than one billion people globally live with obesity a leading cause of preventable chronic diseases like diabetes and heart disease. Through Juniper, our flagship weight-management brand, we combine GLP-1 medication with personalised nutrition, exercise, and ongoing support from a multidisciplinary clinical team. Our approach makes patients 4× more likely to achieve meaningful weight loss and we’re just getting started. Our goal: to support 1 million patients globally by 2028 and build Germany’s most impactful digital healthcare service. About The Role We are looking for a Senior Performance Marketing Manager (f/m/d) to take ownership of paid growth across Germany and drive significant patient acquisition and revenue growth. This is a high‑impact, hands‑on role that goes beyond campaign execution. You’ll think end-to-end from creative development to delivery and measurement and play a central part in shaping our paid media, affiliate, and influencer strategy. You’ll manage 7‑figure budgets, optimise across multiple channels, and experiment boldly to deliver performance at scale. What You’ll Do Own the paid growth strategy for Germany across Meta and Google (Performance Max, Search, Shopping, Display, YouTube, Gmail) Lead influencer and affiliate strategies, collaborating closely with external partners Work with the creative team to develop, test, and scale high‑performing Meta ad concepts that resonate with local audiences Collaborate with operations teams to understand patient needs and craft compelling messaging that drives engagement and conversions Stay ahead of platform innovation monitor new Google and Meta features, betas, policies, and changes in the healthcare advertising landscape Lead A/B and multivariate testing of landing pages in collaboration with the CRO manager, turning insights into actionable optimisations Analyse competitors to identify growth gaps and opportunities, and deploy best-in-class bidding, targeting, and creative strategies Use tools like Google Analytics, Search Console, and Looker Studio to deliver accurate, insight-driven reporting and actionable recommendations Partner with Allocation & Performance Managers on budget strategy and distribution, ensuring spend is prioritised effectively and ROI is maximised Embed a culture of experimentation across all campaigns, iterating rapidly to test new hypotheses and approaches Collaborate cross‑functionally with product, engineering, design, and marketing to align priorities and deliver cohesive growth strategies About You 4+ years in paid media with hands‑on experience managing large‑scale Google and Meta campaigns Proven track record managing 7‑figure annual budgets and making data‑driven allocation decisions Deep understanding of Meta Ads (creative‑first performance) and Google Ads, including Performance Max and multi‑channel attribution Experienced in planning, executing, and analysing landing page experiments and using insights to inform growth strategy Strong understanding of the German market, including consumer behaviour, localisation, and compliance in regulated industries Able to balance creative and analytical thinking forming hypotheses, defining success metrics, and communicating insights effectively Proven experience in D2C, consumer, or subscription‑based businesses with a focus on ROI, LTV, and retention Hands‑on operator with experience in campaign execution, not just strategy Comfortable navigating fast‑paced, high‑growth environments, with strong prioritisation skills and the ability to balance risk and reward Fluency in German and English is strongly preferred Why Join Us Make a real impact help thousands of patients improve their health and quality of life Autonomy and ownership manage multi‑million‑euro budgets and shape performance strategy end‑to‑end Be part of a high‑performing, mission‑driven team building Germany’s leading digital healthcare brand Enjoy flexible hybrid working, with a focus on impact, not presenteeism Your own stake in the business through our employee options program Diversity and Inclusion At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we celebrate the unique qualities each person brings to our team. We are committed to creating an inclusive environment where everyone feels they belong. If you require any reasonable adjustments during the interview process, please let us know we are happy to support you. #J-18808-Ljbffr