Jack Links is a family owned and value driven business dedicated to crafting protein-packed snacks that are loved by consumers worldwide. Their array of brands includes some of the fastest growing and innovating protein snack brands such as Jack Link's, BiFi, and Peperami.Their spacious and modern Jack Link’s EMEA headquarters is located in the vibrant Amsterdam Houthavens, and includes a highly international team, with more than 25 different nationalities. The EMEA team is committed to continuing its impressive EMEA expansion, one bite at a time, and becoming the regional leader in branded protein snacks.Purpose and Responsibilities:Purpose positionGrow the BiFi brand in Germany by co-developing and executing the brand marketing plan (incl. innovation development and market implementation); leading consumer-led initiatives to increase brand relevance and penetration while supporting sales initiatives in the market. The position reports into the Head of the BiFi brand EMEA.ResponsibilitiesDevelop and implement brand strategy and brand positioning and evaluate effectivenessSet up marketing plans for the BiFi brand to achieve brand and commercial goalsDevelopment, implementation, and analysis of annual brand plan & communication strategies (ATL & BTL campaigns, Media)Development, implementation, and analysis of NPD launches, working cross-functionally with R&D and internal operations teams to ensure delivery of new products on time in full.Work closely with Category management, Shopper, and Sales teams to deliver strong consumer-centric propositions and through-the-line communicationsBe a key member of the cross-functional Country Business Team (CBT) and Marketing & Sales Team responsible for delivery of the commercial targetsSupport Shopper Marketing & Sales teams with necessary market, brand, and product informationAnalyse market and consumer information to give clear recommendations to fuel future brand growth, e.g. spontaneous awareness, relevance, meaning, portfolio, pricing, and communicationsManage marketing budgets within guidelinesBenchmark and understand competitor & market best practicesYour Profile:EducationUniversity Bachelor's / Master DegreeExperience+8-10 years (leading) FMCG marketing, with a focus on brand management including both communications, portfolio management & innovation development and launchesProject management & cross-functional team workingProven experience in ATL and BTL communication development & implementation, including digital and social campaigns as well as Media planning.Proven track record in launching NPD from ideation to execution in market, delivering sales growth through retail channel (mainly) and petrol.Market knowledge/track record in the FMCG environment in GermanyExperience in Sales or Category Management would be a plusStrong planning and prioritization skillsApply business insights and knowhowIdentify business drivers and set into actionProject management, Manage complexityStrategic thinker, strong executor and creative solverAction-oriented and able to influence others through clear and concise communicationHighly self-motivated, resilient, and agileRequired language skills: fluent German and EnglishProfound working experience in the German marketSkillsBrand Management and developmentCommunication and Media ManagementBriefing and managing external agencies, including negotiation & budget control (media agency & social agencies focus)Insights collection, analysis and bring results into actionCommercialize proposition together with Sales, CatMan and Shopper TeamExperienced in working with major FMCG brandsWhat Jack Links offers:Get the chance to build a career as your unique self with all the support we can give you to become the best version of yourselfWork in an open, transparent, and inclusive culture with colleagues from all over the worldReceive a competitive salary that fits your experienceExperience a fast-paced and dynamic work atmosphereReceive 27 vacation days, a good company pension plan, and an annual bonusBoost your health with a Class Pass subscription and nutritious food offered by the companyAttend our fun and engaging eventsIf this sounds like a role that is suited to your skill set, why not apply today!Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and ManagementIndustriesConsumer Services #J-18808-Ljbffr