Vice president, marketing insights and systems - virtual

The Role Do you enjoy operating in the gray, and defining business strategy based on insights? Join Alight as the Vice President of Marketing Analytics and Systems, a pivotal executive leadership role responsible for architecting the operational, analytical, and go-to-market (GTM) foundation that enables scalable, data-driven growth within an enterprise health services technology environment.
Key Responsibilities Marketing Analytics & Insights
Build a unified marketing analytics program with reproducible reporting, automated dashboards, forecasting models, and KPI frameworks for real-time information distribution.
Deliver executive-level insights influencing strategy and investment decisions.
Market Strategy & White Space Analysis
Lead TAM, market structure, and whitespace analyses to identify expansion opportunities.
Translate insights into actionable product and GTM recommendations.
Go-to-Market (GTM) Engineering
Oversee/Manage/Architect end-to-end GTM systems including funnel design, lifecycle workflows, qualification frameworks, and enablement paths.
Partner with Sales, RevOps, FP&A, and Customer Success to ensure lifecycle alignment.
Marketing Operations & Technology
Own and evolve the marketing technology stack to ensure scalability, data integrity, compliance, and seamless system integration.
Establish operational frameworks, governance models, and performance management processes to support predictable revenue growth.
Lead attribution strategy, funnel analytics, and marketing performance measurement across all channels and segments.
Win/Loss & Strategic Insights
Build and manage a comprehensive win/loss program.
Present insights to senior leadership and drive alignment on actions.
Pricing Strategy & Offer Support
Partner with Product and Finance to support pricing architecture and monetization strategy.
Support offer experiments and scenario modeling.
Leadership
Manage, coach and lead through transformation your direct report team members. These technology operations/marketing operations pros are fluent in systems such as Salesforce, Marketo, Demandbase, 6sense, Clay, Zapier, Qualified, 1mind, Power BI, and more.
Lead from the front with an AI-first mindset; test and learn, scale and optimize using insights, technology, and tools.
Qualifications & Experience Bachelors degree or equivalent work experience.
15+ years of B2B SaaS marketing experience, including 5+ years in senior leadership roles.
Advanced analytical skills and experience in regulated or healthcare-related industries preferred.
Work Environment Remote-first role with periodic travel required. Alight is proud to be headquartered in Chicago, Illinois.
Application and Interview By applying for a position with Alight, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Alight’s employment policies. Background checks may include some or all the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, credit check, and/or drug test. You will be notified during the hiring process which checks are required by the position. Alight requires all virtual interviews to be conducted on video. Please be aware that Alight is a camera-on culture and may require occasional travel to one of our physical office locations.
Our commitment to Inclusion We celebrate differences and believe in fostering an environment where everyone feels valued, respected, and supported. We know that diverse teams are stronger, more innovative, and more successful. At Alight, we welcome and embrace all individuals, regardless of their background, and are dedicated to creating a culture that enables every employee to thrive. Join us in building a brighter, more inclusive future.
As part of this commitment, Alight will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact alightcareers@alight.com.
Equal Opportunity Policy Statement Alight is an Equal Employment Opportunity employer and does not discriminate against anyone based on sex, race, color, religion, creed, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, marital or domestic partner status, citizenship, military or veteran status, sexual orientation, gender, gender identity or expression, genetic information, or any other legally protected characteristics or conduct covered by federal, state, or local law. In addition, we take affirmative action to employ disabled persons, disabled veterans, and other covered veterans. Alight provides reasonable accommodations to the known limitations of otherwise qualified employees and applicants for employment with disabilities and sincerely held religious beliefs, practices and observances, unless doing so would result in undue hardship. Applicants for employment may request reasonable accommodations by contacting their recruiter.
Authorization to work in the Employing Country Applicants for employment in the country in which they are applying (Employing Country) must have work authorization that does not, now or in the future, require sponsorship of a visa for employment authorization in the Employing Country and with Alight.
Note, this job description does not restrict management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.
Salary Pay Range
Minimum: 285,000.00 USD
Maximum: 300,000.00 USD
Pay Transparency Statement: Alight considers a variety of factors in determining whether to extend an offer of employment and in setting the appropriate compensation level, including, but not limited to, a candidate’s experience, education, certification/credentials, market data, internal equity, and geography. Alight makes these decisions on an individualized, non-discriminatory basis. Bonus and/or incentive eligibility are determined by role and level. Alight also offers a comprehensive benefits package; for specific details on our benefits package, please visit: Wellbeing and Benefits Selector Page - Alight

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