Job Purpose:
To develop, maintain, and execute a social media strategy for our client's German-facing social media channels (American Football).
The Community Manager will collaborate with the IMG team members, external freelancers and client stakeholders (e.g. Content, Design, Video) to maximise growth and engagement.
The right candidate will be expected to uphold and devise content best practices, identify new posting opportunities and contribute innovative ideas to ensure the client’s social output is best-in-class.
Job duties and responsibilities:
* Plan, research, and execute the launch and ongoing social media strategy for the client's Instagram, TikTok, Facebook, Reddit and WhatsApp Channel accounts.
* Manage internal and external stakeholders to ensure accounts have the necessary staffing and active live coverage around key sporting events.
* Manage the day-to-day social output across all accounts, working together to provide social copy, and eventually lead on posting.
* Ensure all social tasks and requests are completed professionally, on time and to a high-quality standard.
* Share knowledge with IMG team members and stakeholders to learn common lessons and achieve shared goals.
* Monitor performance and output to stay up to date with social trends and features.
* Proactively identify emerging opportunities within the social media space.
* Work closely with the IMG team to ensure social content is shared effectively, timely and engagingly.
* Observe current industry trends, market changes and competitor output to ensure IMG can capitalise on emerging opportunities.
* Manage geotargeted posting to ensure critical messages reach key audiences.
* Oversee live matchday coverage, managing templates and re-purposing video assets to deliver content via localised copy.
* Identify Instagram collaboration opportunities with relevant German-facing accounts and build relationships with account stakeholders.
* Virtually attend meetings to discuss, present and define both short and long-term content planning.
Desired Behaviours & Qualifications:
* Excellent communication skills and the ability to work collaboratively and individually during live match day coverage, especially into the early European hours.
* Time-management and planning skills, with a proven ability to work to tight deadlines and prioritise multiple tasks.
* Strong creative skills and the initiative to constantly seek to improve IMG's social presence.
* A keen eye for detail and the ability to proofread, edit and fact-check stats-based copy both quickly and efficiently.
* Confidence to discuss, plan and give feedback to both the internal leadership team and external partners.
* Minimum of three years of professional experience in Social Media (or similar roles) preferred.
* Excellent experience in creating social-first vertical video that delivers performance on TikTok, Instagram Reels, and YouTube Shorts both in terms of videos views and engagements
* Strong knowledge of Social Media trends and specific best practices for major platforms.
* Strong experience with Adobe Creative Cloud / Photoshop / Microsoft Teams / Microsoft Office.
* Strong knowledge of the American Football news cycle, including kick-off times, key events, fan trends and user preferences.
* Strong knowledge of German and US pop culture and how American Football is influenced by music, fashion and other US sporting events.
* Knowledge of social media reporting tools and native platforms to ensure key metrics are reported and new features are utilised.
* Willingness to work weekend and evening shift patterns (dependent on kick-off times and high-profile events).
* Ability to write and speak fluently in English and German is desired.