Trade Marketing Manager
Location:
Germany
Since 2018, 100% of Almo Nature has been donated to Fondazione Capellino, a no profit body with the purpose of the safeguard of biodiversity and biosphere, thus creating an economical model called Reintegration Economy: a system that gives back to nature what production takes away. The Reintegration Economy takes place whenever corporate profits, public funds and individual contributions are returned to support biodiversity. In Almo Nature and Fondazione Capellino, we are already putting this into practice. Within this ecosystem, human beings become custodians. Human work at Almo Nature is seen as an act of responsibility: you will work to generate value, which is reintegrated into the lives of all other living species. Almo Nature is a commercial brand, but above all, it is a tool at the service of biodiversity. We are seeking a person capable of
conveying both the brand's commercial strengths and the ethical values it stands for.
Role Description
We are seeking a
Trade Marketing Manager
with a profound sensitivity toward
Brand Positioning. The successful candidate will be responsible for translating brand value and quality into effective point-of-sale (POS) strategies, ensuring that shelf placement accurately reflects the company’s standards of excellence. The ideal candidate does not merely manage promotions but acts as a category expert capable of leveraging consumer feedback and behavior ( C2B ) to consolidate the brand's presence with distributors. The objective is to ensure that quality, positioning, and brand value are correctly perceived by both the retailer and the end consumer. Main Responsibilities Brand & Visibility at POS:
Define guidelines for product placement, ensuring the brand occupies the appropriate space in terms of visibility, category share, and consistency with its quality tier. Communication to Trade:
Create and deliver
Sales Storytelling
narratives that explain the brand's intrinsic value to buyers and why consumers choose it over competitors. Channel Strategy:
Develop differentiated marketing plans across various distribution channels, monitoring that brand identity remains intact at every touchpoint. Consumer-to-Business Integration:
Transform consumer expectations and feedback into technical sales arguments to enhance the qualitative positioning of products within the trade. Monitoring & Audit:
Supervise the execution of shelf strategies and the correct implementation of Product and Brand Marketing campaigns at the point of sale. Requirements Degree
in Communication, Marketing, Economics, or related fields. Consolidated experience
(at least 7 years) in a similar role. Deep knowledge
of Mass Retail (GDO) logic and physical sales channels. Strategic Vision:
Ability to look beyond individual SKUs to manage the overall brand architecture. Excellent communication skills
and technical negotiation abilities with commercial partners.