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Purpose & Overall Relevance for the Organization:
1. Drive high standard of Visual Merchandising by providing execution, tools, guidance and tracking to Retail Stores across Europe.
2. Ensure that stores receive VM support relevant to Store- and Branded Space-formats (OR/FR/WHS) which could outperform Retail KPI and Brand Image.
3. Manage rollouts of Visual Merchandising tools and concepts and lead coordination and implementation.
4. Support European Store Expansion plan from a Visual Merchandising point of view-harmonizing brand strategy and commercial goals within the consumer journey.
5. Monitor and improve processes for flawless VM execution.
6. Promote Visual Merchandising as a P&L contributor.
Key Responsibilities:
7. Partner with the relevant teams to create clear visual direction ensuring continued alignment to global VM objectives and positioning: Develop guidelines, training programs and tools for clusters to implement Support roll-out of new concepts and tools
8. Manage projects (remodels and new openings) within Europe from a VM point of view: Create Macroplans (Category Level) and Microplan (Product Level) while aligning with relevant stakeholders brand strategic priorities, visual direction with store capacities and commercial targets Support identified store projects onsite, lead teams and ensure flawless execution of product packages, fixtures, Instore communication, campaigns and VM tools.
9. Build solid relationships with external agencies to influence the visual presentation in line with the brand direction for all channels
10. Improve processes: Monitor other Retail industry (brick and mortar and digital) for best practices that can be adapted for adidas Contribute to the cross-functional retail store expansion process Contribute to driving for industry leading innovations in cooperation with Director VM & Brand and Product Training Europe at both the consumer level and the implementation practices Follow defined VM Framework and Own The Game Strategy Act as a support partner during the seasonal sell-in process
11. Analyze and evaluate VM Initiatives against defined KPI’s e.g., NPS, UPT, CR
12. Manage Resources: Manage project budgets (as assigned)
13. Take over people responsibilities (if applicable)
14. Additional assignments or special projects as assigned or agreed
15. Act as an adidas brand ambassador
Key Relationships:
16. Senior Coach teams
17. Brand Activation teams
18. Trade Marketing
19. Retail Directors/BU´s
20. Global Visual Merchandising
21. European HUB Team
22. Omni Channel Marketing teams
23. Market Visual Merchandising teams
24. European Store Development
25. External Agencies
26. RSM TEAM
27. EU KA stakeholders
Knowledge, Skills and Abilities:
28. Work independently and collaboratively
29. Fully qualified and experienced in retail Visual Merchandising, combining theoretical with practical experience
30. Strong organisation skills and flexibility
31. Proven track record in project management
32. English fluent: verbal, written & spoken. Another European language is an advantage
33. IT: Microsoft Office advanced
Requisite Education and Experience / Minimum Qualifications:
34. Business or Marketing Degree
35. 4-6 years’ experiencein Retail Visual Merchandising including fashion retailing
36. 1+ years working with Global markets or 1+ years working in a top tier adidas market
37. 1+ year’s management experience