We are currently supporting a global leading manufacturer of pumps, systems and flow-control technology in their search for a Marketing Communications Manage to join the team.
As the Marketing Communications Manager you will design, implement and execute the internal and external marketing communications plan for individual brands, including; campaigns, advertising, public relations, events, sponsorships, tradeshows, OEMs, technical specifications, marketing materials/collateral etc.
Challenges include growing our business, particularly focusing on the needs of the chemical process industry, food and beverage industry, semiconductor industry, and other sectors.
Formulate, implement, measure and adjust marketing campaigns to achieve desired business results
Developing plans and tactics for brands, product launches, lead generation, lead nurturing, lead management, and follow-up reporting
Managing the online presence for assigned brands and collaborating with others in the ecosystem and external partners to implement the online strategy, including websites and social media posts
Work closely with digital, product management, agency, and other teams to develop, distribute, and manage content via the content management system (CMS)
Coordination with product managers on new product development and sustainable initiatives, including their priorities, and achieving the required results within time and budget
Direct and create marketing resources that align with our brand standards, global sales strategies, and business development strategies
Collaboration with and management of external marketing agencies and partners
Managing the marketing budget, content calendar and proving the ROI of marketing programs
Bachelor's degree in business, marketing, engineering or a related field, MBA or higher is an advantage
Over 7 years of experience in marketing, marketing communications, product marketing and/or related fields
Experience in B2B industrial sales and marketing, with specific experience in developing, implementing and managing marketing communications strategy and related tactics
Knowledge of fluid management, pump technology, fluid measurement, fluid handling, flow sensors and flow control is desirable
Experience in marketing to decision makers in one or more of the following industries is preferred: Chemical Processing, Semiconductors, Food and Beverage, or Hygiene
Working knowledge of Marketing Automation platforms such as HubSpot or Marketo, CMS Platforms such as Sitefinity or Adobe Experience Manager, and other online tools
Strong understanding of SEO and SEM
Fluent in German and English
Willingness to travel and work in a global environment