Senior Marketing Manager Germany
Position at Merck Finck | A Quintet Private Bank, Germany.
Purpose of the Job
Merck Finck - A Quintet Private Bank is a leading private bank in the wealth management sector; we are committed to our clients and their families, and pride ourselves on our personalised service based on a deep understanding of what clients want to achieve. We are a bank headquartered in Luxembourg, with branches in Germany, Netherlands and Belgium and a subsidiary in the UK, supervised by the CSSF, with an ambition to stay true to our purpose of being the most trusted fiduciary of family wealth. When you join Quintet you are joining a company that values diversity of background, equal access to opportunities, career development, collaboration and inclusiveness. We want our employees to feel proud of being part of a company that is committed to doing the right thing. You will have the opportunity to grow your career while developing personally and professionally through various resources and programmes.
The local marketing team in Germany implements ideas that increase brand awareness, drive customer growth and ensure that the Merck Finck brand continues to build on its impeccable reputation. As Marketing Officer, you will coordinate and implement marketing plans and initiatives for the local market. You will work independently and purposefully on activities that contribute to increasing customer growth, and you will also be actively involved in marketing initiatives at Quintet level, supporting the team in day‑to‑day administrative activities.
Key Accountabilities
* Assisting in the implementation of an effective marketing strategy for the local market in line with the marketing strategy of Merck Finck and Quintet Private Bank.
* Participation in activities to improve the customer experience and independent implementation of corresponding marketing and communication measures (from digital channels to events), measurement or analysis of the results (e.g. coordination of customer surveys and their evaluation, KPI measurement of online marketing activities and evaluation as well as the derivation of development potential).
* Writing and sending internal and external communications and investment publications (online and offline).
* Responsibility and maintenance of the Merck Finck website, the social media channels and the local intranet.
* Contact person for internal stakeholders, including responsibility for the implementation of own projects (e.g. in cooperation with our Chief Investment Office).
Knowledge And Experience
* Completed studies (ideally in marketing, media management, communication or similar) or comparable training.
* At least 3 – 5 years of professional experience in a relevant environment.
* We require a certain degree of resilience, flexibility, entrepreneurial spirit and performance and result orientation.
Attributes and Qualities
* Ability to familiarize yourself with a very rapidly changing environment and to constantly drive innovations.
* Excellent communication skills and teamwork.
* Advantage: Affinity for digital marketing, including website analysis, Google Adwords campaigns, experience in optimizing landing pages, search engine optimisation (SEO) and user funnels, social media and/or display campaigns.
* Very good communication skills and high social skills to establish relevant business relationships internally and externally.
* Strategic & creative: an innovative all‑round marketing talent with a strategic and tactical way of thinking.
Technical Skills
* Good MS Office skills in common applications (especially Word, Excel, PowerPoint).
* Knowledge of CMS an advantage (e.g. Kentico or WordPress) and other online marketing tools.
Languages Skills
* Fluent written and spoken German.
* Very good knowledge of English.
Seniority level: Not Applicable
Employment type: Full‑time
Job function: Marketing and Sales
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