Job Description
As a Media Planner, you will drive tactical media plans and optimal budget allocations for automotive brands at a local market level to maximize ROI and campaign effectiveness. Working closely with local client teams—across Media, Creative, Social, and Data—you will manage data analytics, metric tracking, and local agency relations to ensure seamless cross-platform optimization and robust operational execution.
What You´ll Do:
Strategic Leadership & Business Ownership
* Drive tactical integrated media plans and operational blueprints across all channels, seamlessly encompassing conventional, digital, and performance-based campaigns; optimize budget allocation across platforms to maximize ROI and meet client objectives.
* Provide deep media expertise to foster the innovative use of digital and conventional platforms, driving tactical advancement and optimization across display, video, search, mobile, and social media.
* Synthesize and transform complex data captured from multiple digital platforms into consumable, easy-to-understand insights to support team planning and execution.
* Establish and maintain rigorous tracking of key business metrics, leveraging data mining and ad-hoc analysis to identify shifts or trends that drive continuous performance improvement.
* Work cross-functionally with internal and external partners to ensure that data-driven decisions and best-in-class analytics effectively push the entire organization forward.
Client & Market Leadership
* Develop and maintain robust, high-level relationships with key clients across multiple disciplines, extending from Media, creative, social, and data teams.
* Create and nurture relationships with Media Owners and media agencies to enable seamless, value-added media buying and execution.
* Present complex media insights to a non-technical audience, communicating findings clearly, concisely, and persuasively through narrative-driven presentations and data visualizations.
* Integrate effectively and in a professional manner within Client Teams, maintaining a collaborative spirit with all stakeholders, vendors, and cross-functional teams
Your profile:
* Minimum 5 years’ experience in media planning, gained agency-side or client-side.
* Experience advancing digital maturity and embedding new ways of working within multinational organizations.
* Track record of improving campaign effectiveness and execution consistency at a local market level.
* Proficiency in media budget management, product selection, and full-funnel KPI analysis (including GRP, impressions, clicks, leads, and conversions).
* Proven ability to partner with local market teams, agencies, and global/regional stakeholders.
* Collaborative working style, strong communicator, and able to communicate insights clearly to facilitate smooth collaboration among stakeholders.
* Professional working proficiency English - additional European languages an advantage but not required
What we offer:
* Real impact and ownership – You’ll take on a senior-level mandate with the autonomy to shape strategies, influence decisions, and see your ideas translated into tangible results
* A platform for continued growth – We invest in your development through challenging work, exposure to diverse topics, and opportunities to expand both your leadership and functional expertise
* Visibility and influence – Work closely with senior stakeholders and leadership, contributing to key business priorities and helping steer the direction of the organization
* A collaborative, high-performing environment – Join a team that values curiosity, open dialogue, and shared success, where your perspective is genuinely heard and respected
* Meaningful work culture – We prioritize trust, flexibility, and sustainable ways of working that enable you to perform at your best—professionally and personally
* All-round covering benefits package – Food vouchers, Gym subsidy, Bicycle-leasing, mental health platforms and other health-focused benefits to provide you with a solid basis to perform well both on and off work.