At FORMEL SKIN, we're at the forefront of revolutionizing dermatology and reshaping the landscape of healthcare. Our mission is to establish a global online dermatology clinic, making highly effective dermatological treatments easily accessible to all. We've made significant strides, garnering support from some of Europe's most prominent health and consumer investors. Notably, in December 2021, we achieved a significant milestone by raising €30 million in Germany's largest health tech Series A round.
To date, we've successfully provided over one million treatments to our patients. Our dynamic team is passionate, ambitious, and brings a wealth of experience from successful health and consumer tech ventures. Based in Berlin, a city known for its vibrancy, we're committed to expanding our reach and impact, offering you the opportunity to be part of our exciting journey.
As a Marketing Data Analyst (m/f/d) at FORMEL SKIN, you will take ownership of marketing analytics, playing a crucial role in driving our marketing strategies and business growth. Your work will shape data-driven decisions and optimize performance across all marketing channels.
What you’ll be doing
* Marketing Analytics Ownership: Lead all marketing analytics initiatives, designing and developing comprehensive marketing reporting systems. Ensure timely and actionable insights for stakeholders.
* Data-Driven Marketing Initiatives: Collaborate with the marketing team, channel owners, data engineers, and others to analyze campaign performance and implement data-driven strategies.
* Data Collection and Decision-Making: Define data collection and processing requirements. Promote a culture of data-driven decision-making across the marketing department.
* Web Analytics Management: Own web tracking and analytics tools (Google Analytics, GTM, Amplitude), ensuring optimal setup and functionality.
* Deep Data Analysis: Conduct in-depth analyses to identify trends, insights, and opportunities to enhance marketing performance.
* Stakeholder Collaboration: Work across departments to ensure that marketing analytics initiatives align with business goals and KPIs.
What you need to shine
* Experience: At least 3+ years of experience as a Marketing Analyst, ideally in a startup environment. You have a proven track record of leveraging data-driven insights to shape marketing strategies and improve campaign performance.
* Marketing Expertise: Strong understanding of performance marketing, B2C marketing concepts, customer journey analysis, and the role of various channels in driving growth and engagement.
* Technical Proficiency: Solid skills in SQL and cloud analytical databases (e.g., BigQuery, Redshift, Snowflake). Familiarity with Python for advanced data analysis is a plus.
* Data Visualization and Reporting: Proficiency with tools like Tableau to create compelling reports and translate complex data into actionable insights for stakeholders.
* Analytical Mindset: Strong problem-solving and analytical abilities to identify trends, diagnose issues, and propose solutions that align with business goals.
* Self-Organization and Project Management Skills: Ability to manage tasks effectively, ensuring they are completed on time and meet business requirements.
* Collaboration Skills: Comfortable working with cross-functional teams, including marketing, engineering, and data professionals. Excellent communication and stakeholder management skills.
* Language Proficiency: Fluent in English with strong verbal and written communication skills. German is a plus but not required.
Why work with us?
* A great opportunity to advance your career in marketing analytics: Join a growing, innovative company where your expertise will directly influence marketing strategies and business growth.
* Benefits you can enjoy:
*
o 28 days vacation,
o NAVIT or Urban Sports Club memberships, employee discounts,
o a professional development budget,
o hybrid work set up (office days: Mon, Tue, Thu),
o remote work possibility (up to 4 weeks per year within the EU).
* Building a great team together: At FORMEL SKIN, we believe that building a great team and fostering strong interpersonal relationships are fundamental to our success. If you're passionate about collaborating with like-minded individuals, you'll appreciate our approach, which includes regular company events, a team event budget, and bonuses for employee referrals.
About Us
With FORMEL SKIN, we are building Germany's leading dermatological platform to provide patients with all skin problems immediate access to personalised medical treatments. Our team of experienced doctors, pharmacists and innovators work hard to treat, guide and support patients throughout their skin health journey. As a medical brand, we focus on clear and fast communication with our patients, confidence backed by our medical expertise and vast experience and commitment to everything we do. It is our mission to make dermatological care accessible to everyone - no matter how big or small the skin issue might be.
Just as we seek to build out an inclusive dermatology service, we seek to build an inclusive workplace with exceptional individuals committed to a shared mission. FORMEL SKIN is an equal opportunity employer. We therefore welcome everyone to apply: people of any race, ethnicity, nationality and religion, LGBTQAI+ folks, individuals with disabilities (both seen and unseen), people of any age, or family status.