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German-speaking copywriter (native level)

Berlin
Toptal
Inserat online seit: 3 Mai
Beschreibung

Join Toptal’s Elite Network of Freelance Talent

Toptal is an exclusive network of the world’s top freelance software developers, designers, finance experts, product managers, and project managers. As one of the fastest-growing fully remote networks globally, we empower professionals to thrive in their freelance careers while working with leading companies around the world.


About the Client

Our client is a leading European B2B SaaS company supporting HR, people operations, and workforce management teams.


Role: We are looking for a German-speaking Copywriter to support a wide range of B2B content and campaign needs across the marketing organization.


Responsibilities

* Write clear, conversion-oriented copy for webinar promotions, landing pages, social posts, paid/organic campaign assets, and email sequences.
* Create thought leadership content, blog posts, long-form articles, and other editorial assets for B2B audiences.
* Support BAU marketing content needs across multiple channels and stakeholder requests.
* Adapt messaging for different funnel stages, from awareness and education through lead nurturing and conversion.
* Collaborate with marketing, content, product marketing, demand generation, and regional teams to ensure copy is aligned with campaign goals and brand voice.
* Use AI tools and AI content creation workflows to improve content quality, speed, and consistency.
* Contribute to the development of scalable AI operating models for content production, review, and optimization.


Required Skills & Qualifications

* Copywriting for B2B technology and SaaS clients, with a strong focus on business audiences
* Writing German-language marketing copy tailored to professional and enterprise decision-makers
* Creating content across webinars, social media, email sequences, blogs, long-form articles, and day-to-day marketing assets
* Translating complex B2B topics into clear, engaging, and audience-relevant messaging
* Collaborating closely with marketing stakeholders across demand generation, content, product marketing, and regional teams
* Using AI-powered content tools to support writing, editing, and broader content production workflows
* Working within or contributing to AI-enabled content operating models and modern content workflows
* Maintaining consistent brand voice and high editorial standards across multiple formats and channels
* Operating in fast-paced environments with multiple parallel content requests and tight deadlines


Additional Details

* Location: Europe, Berlin and Munich preference
* Type: part-time contract
* Duration: 9–12 months
* Remote: Remote, might require occasional visits to Berlin or Munich office
* Authorization: Applicants must be authorized to work in their country of residence without employer sponsorship

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