Responsibilities
Strategic Marketing Leadership
Develop and implement a group-wide marketing strategy aligned with growth objectives.
Strengthen the company’s positioning and identify market trends in key solutions and technologies.
Support expansion into new industries and regions.
Brand & Market Positioning
Lead corporate brand strategy and ensure consistent messaging across countries.
Elevate the company’s visibility as a trusted partner.
Align employer branding with People strategy to support talent acquisition.
Oversee PR, thought leadership, events, and industry presence.
Demand Generation & Sales Enablement
Drive B2B demand generation strategies (digital campaigns, content marketing, ABM).
Strengthen collaboration between Marketing and Sales to improve qualified pipeline generation and conversion.
Implement scalable lead management and marketing processes aligned with the sales cycle of complex B2B services.
Optimize marketing contribution to pipeline development and revenue growth.
Digital & Performance Marketing
Improve online visibility and performance across markets.
Leverage data, analytics, and modern tools (including AI) to increase marketing effectiveness and efficiency.
Customer & Industry Focus
Promote industry-specific marketing strategies.
Support customer success storytelling and case studies.
Position the company as a strategic advisor in digital transformation.
Leadership & Governance
Build and lead an international marketing organization.
Manage group marketing budget and performance metrics.
Foster innovation, collaboration, and cross-country alignment.
Requirements
Profile & Experience
Experience shaping market positioning, industry marketing, or category leadership in complex B2B environments.
Innovative and creative mindset with the ability to translate market insights into clear strategic positioning.
Experience applying modern marketing tools and AI to improve marketing effectiveness and operational efficiency.
Proven track record in international B2B services marketing and demand generation.
Experience working in matrix and multi-country organizations.
Data-driven and commercially focused mindset with strong orientation toward pipeline development and business impact.
Key Success Metrics
Marketing-generated pipeline contribution.
Brand recognition in key markets and industries.
Growth in qualified leads and conversion rates.
Increased digital visibility and engagement.
Alignment between Marketing, Sales, and Business Units to support sustainable revenue growth.
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