Evotec is looking for a highly capable and hands-on
Digital Marketing Specialist (all genders)
Full time and permanent
to manage and optimize our digital marketing platforms, campaigns, and website ecosystem.
Role Overview:
This role is central to the execution and continuous improvement of Evotec’s digital marketing activities. You will work closely with senior marketing stakeholders who define strategy, while you are responsible for implementation, optimization, and operational excellence across key digital channels and systems.
Responsibilities:
Website, SEO & Digital Platforms
Manage and maintain Evotec’s corporate website and digital platforms (incl. Science Pool Resource Hub):
Content publishing and governance
Page creation, updates, and optimization
Coordination with development agencies
Support SEO activities in collaboration with external partners
Monitor and optimize website performance using analytics tools (e.g. GA4)
Act as webmaster, ensuring smooth operation and continuous improvement
Marketing Technology & CRM (HubSpot)
Manage and continuously optimize HubSpot CRM for marketing, including:
Campaign setup, segmentation, and contact lists
Marketing automation workflows and nurture programs
Lead scoring models and email marketing (incl. newsletters)
Reporting dashboards and data structure maintenance
Support the Salesforce–HubSpot integration in collaboration with internal teams
Ensure data quality and manage weekly MQL export/import processes
Digital Campaign Execution & Lead Management
Execute and support integrated B2B digital marketing campaigns in close coordination with marketing management
Collaborate with Lead Generation and Business Development teams to support MQL handover and funnel optimization
Contribute to improving engagement and conversion through continuous campaign optimization
Performance Marketing & Agency Coordination
Coordinate with external agencies (e.g. Google Ads, LinkedIn Ads) to support:
Campaign execution and optimization
Landing page and asset development
Monitor performance and ensure timely delivery of campaigns and assets
Act as a key contact for agencies on operational topics
Social Media Support
Provide operational support for Evotec’s social media activities to complement and support the existing social media function within the marketing team to ensure smooth execution of planned activities and alignment with broader marketing initiatives including:
Coordinating content inputs and supporting content publishing
Tracking KPIs and preparing performance reports
Maintaining and supporting the social media calendar
Supporting employee advocacy initiatives (e.g. Oktopost)
Creative & Content Support
Create and adapt digital marketing assets such as:
Ad banners, social visuals, and basic video content
Ensure brand consistency across all digital touchpoints
Support the marketing team with creative execution as needed
Analytics & Reporting
Track, analyze, and report on campaign and channel performance
Generate insights on:
Lead generation and conversion performance
User engagement and website behavior
Campaign effectiveness and trends
Provide clear recommendations to support continuous improvement
Qualifications:
Degree in Marketing, Business, Communications, or a related field
3–6 years of experience in digital marketing, ideally in a B2B environment
Strong hands-on experience with:
HubSpot (essential) and marketing automation
Campaign execution and lead management
Website management (CMS, SEO, analytics tools such as GA4, Google Tag Manager, Google Search Console)
Performance marketing channels (e.g. Google Ads, LinkedIn Ads)
Experience working with external agencies and cross-functional teams
Solid analytical skills with the ability to translate data into actionable insights
Strong written and verbal communication skills in English
Familiarity with Salesforce integrations is a plus
Experience with SEO tools (e.g. SemRush, Screaming Frog, Ahrefs or SEOclarity)
Basic design skills (Adobe Photoshop, Illustrator, Premier, Canva, PlayPlay or similar)
Strong understanding of digital marketing tools and platforms
Hands-on, detail-oriented, and highly organized
Strong execution mindset with a focus on quality and delivery
Data-driven and solution-oriented
Collaborative team player with strong communication skills
Comfortable managing multiple priorities in a fast-paced environment
Our Offer
A position within a vigorous and exciting professional environment promoted by an open culture and a spirit of community
A diverse, international workforce with a dynamic working environment that fosters creativity, innovations and teamwork
30 days of annual holiday, monthly allowance for public transportation, and in-house canteen
Capital forming benefits, flexible working hours, holiday pay, and annual bonus depending on performance
To apply, please click on the “Apply” button and provide your application documents (CV and cover letter, including earliest possible start date and salary requirements). We are looking forward to getting to know you and to your application.
FR : Dans le cadre de sa politique Diversité, Evotec étudie, à compétences égales, toutes les candidatures dont celles des personnes en situation de handicap.
ENG : In the frame of our Diversity policy, Evotec considers, with equal competences, all applications including people with disabilities.