Director of Digital Expansion
* This is a unique opportunity to develop and scale a modern e-commerce growth engine from scratch, collaborating closely with the founders to shape the business's trajectory.
We're entering an exciting new phase of expansion, seeking a Director of Digital Expansion to join our Leadership team. As our Director, you will take full ownership of digital customer acquisition, retention, and revenue growth, managing and optimizing the entire D2C growth funnel.
Key Responsibilities:
* Develop and lead the end-to-end growth strategy for ecommerce (D2C focus)
* Establish and track performance KPIs: CAC, ROAS, LTV, CVR, churn, and revenue goals
* Own the growth roadmap and monthly trajectory: where are we versus targets? What's the gap?
* Explore, test, and scale new marketing & sales channels
Benefits:
* Opportunity to build a comprehensive growth strategy from scratch
* Ownership of digital customer acquisition, retention, and revenue growth
* Chance to explore and scale new marketing & sales channels