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CRM Strategy Manager (m/f/d)
* Full Time
* Hybrid
* Frankfurt, Germany
* With Professional Experience
* 7/28/25
We are INNOCEAN Europe. A marketing and communications network that combines pan European collaboration with local expertise and execution. Founded as an in-house agency for the up-and-coming brands Hyundai and Kia, we continue to be inspired by the words of Chung Ju-Yung: “Have you tried?” With this in mind, we help brands and people unleash their potential and live up to their role as challengers.
For our team in Frankfurt, we are looking for you in the role of
CRM strategy manager (m/f/d)
Location: Frankfurt/ Main
💻What You’ll Do:
* Develop and implement a CRM and e-CRM communication strategy through creative, engaging and targeted campaigns.
* In-depth understanding of client’s customer data and/or data to identify customer pain points and sequential experiences.
* Bring expertise in personalization and marketing automation to infuse leading practices around dynamic email content and segmentation rules to customize marketing campaigns
* Align on omni-channel experiences of the customer journey, constantly improving processes to optimize the customer journey to increase conversion and customer retention rate.
* Work closely with Data analytics, Web and creative team to develop effective and integrated campaigns.
* Prepare and present campaign reports and insights to stakeholders, highlighting the key findings and recommendations.
🧠 What You Bring
* Bachelor's degree (Business, Marketing, UX, Communications, or related field); Master’s or CX certifications
* Proficiency in customer data and CRM processes
* Analytical mindset and enthusiasm for understanding customers, driving Campaigns
* Ability to manage multiple campaigns in a fast-paced, deadline-driven environment
* Fluent English skills
* Excellent attention to detail and quality control in execution and deployment
* Experience and/or knowledge of Salesforce Marketing Cloud is a plus
* Understanding of the automotive industry is an asset
☕What We Offer:
* An international and diverse team with a lot of fun at work.
* Meal vouchers to cover part or all of your lunch.
* Opportunities for training and further development to advance your career.
* Flexibility to work from home two days per week (Mondays and Fridays).
* A pet-friendly office environment.
* The opportunity to work remotely from abroad for up to two weeks per year.
* Modern facilities and excellent infrastructure to support your aspirations.
* Additional corporate benefits, including a fresh fruit basket, ergonomic workspace setup, and access to an online benefits platform.
We provide a work environment where you can grow and make an impact. If you want to be part of a very international team with a collaborative spirit, click on Apply Online.
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