As a Senior Marketing Analyst (all genders), you will be part of our newly established Business Insights team, which brings together Analytics and UX Research to enable well-informed decisions in both marketing and broader business contexts. You act as an analytical sparring partner for our Growth Marketing team, translating marketing and customer data into robust insights, identifying growth opportunities across the entire funnel, and supporting data-driven decision-making at both strategic and operational levels.Always with the goal of creating measurable impact for users and the business, while ensuring and continuously evolving a reliable, technically sound tracking foundation.You work closely with Marketing and Product and play a key role in ensuring that our marketing initiatives are measurable, scalable, and efficient.Minimum Qualifications and skillsYou have 5+ years of professional experience as a Marketing Analyst (all genders), Growth Analyst (all genders), BI Analyst (all genders), or in a comparable analytical role.You bring a deep understanding of growth and performance marketing, including areas such as paid channels, CRM, and lifecycle marketing.You work confidently with SQL (advanced proficiency) as well as common BI tools (e.g. Looker, Tableau, Power BI or similar).You bring strong experience in web and app marketing tracking (e.g. Google Analytics, event tracking, attribution) and have the technical understanding required to actively further develop and optimize tracking setups.You have experience using Python and/or R for advanced analyses, modeling, or forecasting.You have very good English skills, both written and spoken.Preferred Qualifications and skillsYou are familiar with common marketing attribution models and their practical application.You have ideally worked in a data-driven scale-up, digital, or tech environment.You have good German language skills, both written and spoken.What the role is aboutYou analyze marketing and growth initiatives across the entire customer funnel and assess their impact.You develop and own core KPIs, dashboards, and reports for Growth and Marketing teams.You conduct in-depth cohort, funnel, attribution, and ROI analyses.You work closely with Growth Marketing, analyze campaigns, support experiments, and enable data-driven budget and channel decisions.You derive clear, actionable recommendations for stakeholders at different levels of the organization.You continuously improve data models, tracking, and attribution concepts while ensuring high data quality.You design and support Geo-tests, A/B tests and experiments and evaluate their impact on growth and efficiency.You communicate complex analyses clearly and tailor insights to different stakeholder audiences.You challenge assumptions, define meaningful success metrics, and select appropriate analytical methods.You support the growth of the Business Insights Team through mentoring and knowledge sharing.At ParshipMeet, we help millions of people around the globe meet, date, and fall in love. We want our teams to be as diverse as our customer base. Constantly adding new perspectives is key to our success. We will never judge anyone by age, sex, family background, color of skin, religious beliefs nor sexual orientation. For us, it’s all about skills, competencies, and you as a human being! #J-18808-Ljbffr